Logo & Visual Identity
Memorable first impressions start here. We create logos and visual identities that work beautifully on screens, signage, and printed materials — building instant recognition for your brand.
Branding
Brands Your Customers Love
And Competitors Envy.
From logos and bold identities to messaging that resonates, we build brands that make a lasting impression — on screens, signage, and everything in between.
Project investment: £1,800–£3,500/project
Branding
No fluff. No jargon. Just proper work that moves your business forward.
Brand Strategy & Messaging
Crafting clear messages that charm your customers. We define your core messaging, tone of voice, and brand positioning so every touchpoint feels authentic and connected.
Rebranding & Refreshing
Breathing fresh life into your identity. Whether your brand feels outdated or needs modernising, we refine and revitalise while keeping the essence that your customers already know.
Brand Guidelines
Consistency is everything. We deliver comprehensive brand guidelines covering logo usage, colour palettes, typography, imagery, and tone — so your brand looks and sounds the same everywhere.
Why Branding Matters
Why Great Branding Matters
for Your Business.
Your brand is more than a logo — it’s how customers feel about your business before they even speak to you. A strong brand builds trust, commands premium pricing, and turns first-time buyers into loyal advocates.
- ✓ At The Pen Shop, our brand strategy grew social sales by +1,400% in the first month
- ✓ We led global brand design for citizenM Hotels across print, web, UI, and app
- ✓ Clear brand messaging differentiates you from competitors and commands premium pricing
- ✓ Brand guidelines keep every touchpoint consistent as you scale
Why Northern
Why Choose Northern
for Branding.
We’ve been crafting brands for over 13 years — from local startups to global hotel chains. We don’t just make things look pretty; we build brands that work commercially.
Global Brand Experience
We led design and art direction for citizenM Hotels across every property worldwide — print, web, UI, and app.
Brands That Drive Revenue
At The Pen Shop, our brand and social strategy delivered +1,400% social sales growth in the first month.
Strategy Before Design
Every brand project starts with research and positioning, not a mood board. We define why before we design what.
Print, Digital & Everything Between
Logos, packaging, exhibition stands, brochures with spot UV and gold foil — we do it all in-house.
North East Branding
Helping North East Businesses
Build Unforgettable Brands.
Based in Sunderland and working across Newcastle, Durham, and the wider North East, we help local businesses build brands that compete with the best. Your brand is your biggest asset — let’s make it brilliant.
Global
Design System (citizenM Hotels)
+1,400%
Social Sales (The Pen Shop)
13+ Years
Design Experience
6
Industries Served
Branding Projects
Our Work in
Branding.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
Branding FAQ
Common Questions
Everything you need to know about our Branding service.
A full branding project typically includes logo design, colour palette, typography selection, brand guidelines, and core messaging. For citizenM Hotels, we led design and art direction across print, web, UI, and app design for every property worldwide.
Most rebranding projects take 6–12 weeks depending on scope. We start with strategy and research before touching any design, ensuring the new brand is built on solid foundations rather than guesswork.
Absolutely. For Prima Cheese, we created packaging, exhibition stands, and multi-language video alongside their website. For VEN Global, we designed a custom dieline brochure with spot UV and gold foil printing.
Without question. At The Pen Shop, our brand and social strategy took Instagram from zero to 1,200+ followers in one month and grew social sales from 0.4% to 6% — that’s a +1,400% increase in social-driven revenue.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
Explore More
Other
Services.
Free Strategy Audit
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
No contracts
Free consultation
Reply within 24hrs
Request Your Free Audit
Takes 30 seconds. No jargon, just results.