Zero to twelve hundred:
The Pen Shop.
Built an Instagram following from zero to 1,200+ in one month and increased social media sales from 0.4% to 6%.
- WHO — The Pen Shop
- WHAT — Instagram Growth, Social Commerce, Digital Marketing Strategy
- WHEN — August 2016 – February 2017
- WHERE — Newcastle Upon Tyne, England
- HOW — In-house brand marketing management
From Zero to
1,200+ Followers.
Built The Pen Shop’s Instagram presence from scratch, growing from zero to over 1,200 followers in just one month — establishing a new social channel that drove direct sales.
- Instagram account created and grown from zero
- 1,200+ followers achieved in first month
- Content strategy tailored to luxury pen market
Social Sales:
0.4% to 6%.
Transformed social media from a negligible sales channel (0.4%) into a significant revenue driver at 6% of total sales — a +1,400% increase through strategic digital marketing and website acquisition improvement.
- Social media sales grew from 0.4% to 6%
- +1,400% increase in social commerce revenue
- Website acquisition strategy implementation
- Digital marketing strategy across all channels
The Pen Shop
From 0.4% to 6% social media sales
What could we do for you?
All projects, campaigns, and creative work shown were produced by Dave Head while employed as Brand Marketing Manager at The Pen Shop (Aug 2016 – Feb 2017). All work, assets, and intellectual property remain the ownership of The Pen Shop. This case study is presented with publicly available data to demonstrate capability.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
What's costing you growth?
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