Northern Digital dark gradient background
Case Study

WE-AR VR:
From brand to booking.

Building the future of immersive VR for WE-AR VR — from brand to booking.

  • WHO — WE-AR VR
  • WHAT — Full Brand Identity, Website Design & Development, Promo Video Production
  • WHEN — 2025
  • WHERE — Sunderland, North East England
  • HOW — Motorsport-inspired branding, conversion-focused web design
WE-AR VR
Concept & Inspiration

Futuristic but
Accessible.

WE-AR VR launched with a bold vision: to bring ultra high-end racing and flight simulators to the heart of Sunderland. The experience? Full motion platforms, high-fidelity rigs, and realism that makes your stomach drop (in a good way). The brand needed to match that energy — futuristic but accessible, sleek but grounded in the North East. Think Formula 1 meets high-tech arcade, with a splash of cinematic polish.

  • Inspiration from the world of motorsport and gaming UI
  • Deep red palette with a logo that nods to a VR headset in motion
  • Premium feel without alienating local users or gamers new to the space
Concept & Inspiration
Branding & Identity
Branding & Identity

Sleek, Bold &
Instantly Recognisable.

We looked at VR arcades, esports brands, and simulation tech globally. Our aim? Create a distinct look that felt premium without alienating local users or gamers new to the space.

  • Logo system built around ‘VR’ with a custom mark that evokes immersion and motion
  • Sleek sans serif type, high-contrast reds, and a UI-style design system
  • Brand guidelines covering digital, print, merchandise and event use
Website & Digital

Modern &
Conversion-Focused.

Designed and built a modern, conversion-focused site improved for SEO and booking. Clear service breakdowns for eSims, flight sims and custom experiences — with FAQ section, testimonials, and early access CTAs.

  • Designed and built a modern, conversion-focused site improved for SEO and booking
  • Clear service breakdowns for eSims, flight sims and custom experiences
  • FAQ section, testimonials, and early access CTAs
  • Fully responsive and performance improved
Website & Digital
The Result
The Result

Slick, Immersive &
Easy to Trust.

From brand mark to bookings, WE-AR VR now has a standout identity and digital experience that screams premium. Whether you’re seeing it on a stadium screen or browsing on your phone, it’s slick, immersive, and easy to trust. It’s helped them grab attention, get booked out, and start building a community of simulation fans right here in the North East.

  • Promo assets produced for use at Stadium of Light and digital screens
  • Brand intro video edited for web and social use
  • 3D visual overlays and immersive promo visuals to match the brand story

WE-AR VR

Get your digital crayons sharpened today!

What could we do for you?

Gallery

Screenshots
& Photography

WE-AR VR - image 1
WE-AR VR - image 2
WE-AR VR - image 3
WE-AR VR - image 4
WE-AR VR - image 5
WE-AR VR - image 6
WE-AR VR - image 7
WE-AR VR - image 8
WE-AR VR - image 9
WE-AR VR - image 10
WE-AR VR - image 11
WE-AR VR - image 12
WE-AR VR - image 13
WE-AR VR - image 14
WE-AR VR - image 15
Google Reviews

What clients say about our work

Real reviews from real businesses.

5.0 (32 reviews)

Had a website made from scratch was done within 4 days and turn around was great.

R
Reece Storey
Web Design

Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.

B
Ben Wilson
Web Design, Branding

Very good experience, very knowledgable and trustworthy. Highly recommend.

F
Flix Electrics
Web Design
Northern Digital dark gradient background
Free Strategy Audit

What's costing you growth?
Let's find out. For free.

Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.

No contracts Free consultation Reply within 24hrs

Request Your Free Audit

Takes 30 seconds. No jargon, just results.

Get In Touch

Let's Colour-in
Together.

Ready for a colourful conversation about your next big idea? We'll bring the crayons, you bring the dreams — and maybe biscuits.

Email
hello@northern.digital
Phone
Location
Business & Innovation Centre, Sunderland SR5 2TA
Send Us a Message
No jargon, just results. Fill in the form below and we'll get back to you within 24 hours.


5.0 Google Reviews
30+ Case Studies
13+ Years Experience
12 LinkedIn Recommendations
Google Partner · Meta Partner · Adobe Certified · WCAG 2.1 AA · Disability Confident · Living Wage