Laser-focused targeting:
Capture Expense.
Revamped PPC campaigns that slashed untargeted impressions and drove conversion rates from 0.33% to 1.27% in just five months.
- WHO — Capture Expense
- WHAT — PPC Campaign Management, Budget Reallocation, Audience Targeting
- WHEN — September 2023 – January 2024
- WHERE — Newcastle Upon Tyne
- HOW — Data-driven PPC improvement and audience segmentation
A Homepage Built
to Convert.
The Capture Expense website was designed to do one job: turn visitors into demo requests. Clear messaging, strong CTAs, and a layout that guides prospects from curiosity to conversion without getting in the way.
- Conversion-focused layout and copy
- Clear value proposition above the fold
- Mobile-first responsive design
Rebuilt from
the Ground Up.
Capture Expense’s existing PPC campaigns were haemorrhaging budget on untargeted impressions. We conducted a full audit, restructured campaign architecture, and implemented granular keyword targeting with negative keyword lists to eliminate wasted spend.
- Conversion rate reached 2.35%
- Ad interaction rate improved by +5.34%
- Untargeted impressions significantly reduced
- CPA improved for maximum efficiency
Every Pound
Working Harder.
Budget was reallocated away from underperforming campaigns and funnelled into high-intent search terms and audience segments. This shift delivered measurable improvements across every KPI without increasing overall ad spend.
- Conversion rate up 285% (0.33% → 1.27%)
- Engagement time up 118.77% (16.99s → 37s)
- Views per user up 47.36% (1.66 → 2.45)
Reaching the
Right People.
We implemented precise audience segmentation across campaigns, targeting finance decision-makers and operations managers in mid-market companies. Bounce rate dropped from 67.1% to 39.23% as traffic quality improved dramatically.
- Bounce rate reduced by 42% (67.1% → 39.23%)
- Engagement rate up 85% (32.9% → 60.77%)
- Higher quality traffic from B2B decision-makers
Capture Expense
We turned 0.33% into 1.27%
What could we do for you?
All projects, campaigns, and results shown were produced by Dave Head while employed as Digital Marketing Manager at Capture Expense (Sep 2023 – Jan 2024). All work, assets, and intellectual property remain the ownership of Capture Expense. This case study is presented with publicly available data to demonstrate capability.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
What's costing you growth?
Let's find out. For free.
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