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Case Study

Binnen Bandjes:
Tyre Repair Kits.

Brand identity, packaging design, and marketing collateral for a Dutch cycling accessories brand.

  • WHO — Binnen Bandjes
  • WHAT — Branding, Print Design
  • WHEN — 2021
  • WHERE — Netherlands
  • HOW — Brand identity, packaging design, print production
Binnen Bandjes — hero bike with BB logo Binnen Bandjes — brand lockup Binnen Bandjes — logo with front wheel Binnen Bandjes — brand layout Binnen Bandjes — road bike Binnen Bandjes — brand detail Binnen Bandjes — vintage bike Binnen Bandjes — brand collateral Binnen Bandjes — vintage wheel detail Binnen Bandjes — brand application Binnen Bandjes — fixie bike Binnen Bandjes — final brand showcase
The Brand

Built for
Cyclists.

Binnen Bandjes needed a brand identity that communicated reliability and quality for their tyre repair kits, aimed at everyday cyclists across the Netherlands. We created the “BB” monogram logo, a bold teal-to-cyan gradient palette, and a full suite of marketing collateral.

  • BB monogram logo and brand identity
  • Teal gradient colour palette
  • Product photography art direction
  • Marketing collateral and print design
The Brand
Product Marketing
Product Marketing

Every Bike,
One Brand.

We created a series of branded product visuals showing different bike types — road, hybrid, fixie, vintage — each with consistent BB branding. These were used across packaging, point-of-sale displays, and online marketing.

  • Road, hybrid, fixie, and vintage bike visuals
  • Consistent brand application across all formats
  • Point-of-sale and retail display design
  • Digital and print-ready formats

Binnen Bandjes

Get your digital crayons sharpened today!

What could we do for you?

Gallery

Screenshots
& Photography

Binnen Bandjes — hero bike with BB logo
Binnen Bandjes — brand lockup
Binnen Bandjes — logo with front wheel
Binnen Bandjes — brand layout
Binnen Bandjes — road bike
Binnen Bandjes — brand detail
Binnen Bandjes — vintage bike
Binnen Bandjes — brand collateral
Binnen Bandjes — vintage wheel detail
Binnen Bandjes — brand application
Binnen Bandjes — fixie bike
Binnen Bandjes — final brand showcase
Google Reviews

What clients say about our work

Real reviews from real businesses.

5.0 (32 reviews)

Had a website made from scratch was done within 4 days and turn around was great.

R
Reece Storey
Web Design

Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.

B
Ben Wilson
Web Design, Branding

Very good experience, very knowledgable and trustworthy. Highly recommend.

F
Flix Electrics
Web Design
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Phone
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