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Case Study

From packaging to pixels:
Prima Cheese.

Full website redesign, product packaging, global exhibition stands, and multi-language sales videos for an international cheese manufacturer.

  • WHO — Prima Cheese Ltd
  • WHAT — Website Design, Packaging, Exhibition Stands, Video Production
  • WHEN — December 2018 – December 2019
  • WHERE — Sunderland, England
  • HOW — In-house design & marketing lead
Prima Cheese — homepage design Prima Cheese — markets page Prima Cheese — Vigano brand page Prima Cheese — factory page Prima Cheese — brands page Prima Cheese — team page Prima Cheese — contact page Prima Cheese — product range with packaging
Website Redesign

Designed & Built
primacheese.com.

Designed and built primacheese.com from the ground up — a full website redesign with dark header, orange accent palette, and sections for Products, Markets, Factory, and Team. Increased potential sales traffic and created an easier contact method for prospects worldwide.

  • Full website redesign from scratch
  • Homepage, Markets, Brands, Factory, Team, Contact pages
  • Responsive design with orange/dark brand palette
  • Streamlined contact methods for global prospects
Website Redesign
Website Pages
Website Pages

Every Page
Designed to Convert.

Each page was designed with clear calls to action, a world map showing global markets, product showcases, and factory photography — giving prospects everything they need to make contact.

  • Markets page with interactive world map
  • Vigano brand sub-page
  • Factory tour page with photography
  • Team page with key personnel
Business Card Design

Crafted for
Every Handshake.

We designed a full set of business cards for Prima Cheese — each reflecting a different department while staying true to the brand. Premium finishes, bold typography, and a layout that works as hard at a trade show in Dubai as it does at a meeting in Sunderland.

  • Multiple card designs for different roles
  • Print-ready artwork with bleed and crop marks
  • Consistent with packaging and exhibition branding
Prima Cheese Export Team card front
Prima Cheese card back — pizza
Prima Cheese card front design 2
Prima Cheese card back — brand
Prima Cheese card front design 3
Prima Cheese card back — pizza
Prima Cheese card front design 4
Prima Cheese card back — brand
Product Packaging & Branding
Product Packaging & Branding

Packaging That
Sells on Shelf.

Created product packaging designs for Prima Cheese’s range, alongside brochures, marketing materials, and large format signage — ensuring consistent brand presence across all touchpoints.

  • Product packaging design for cheese range
  • Brochure and marketing material design
  • Large format signage design and print
Packaging Design

Box Design That
Stands Out on Shelf.

We designed three packaging concepts for Prima Cheese’s Premium Melt range. Each version uses hand-drawn illustrations and bold colour palettes, taking a different approach to shelf appeal. Orange and charcoal, yellow and purple, yellow and orange. Three routes, one clear winner.

  • Three distinct packaging concepts explored
  • Custom illustrated artwork for each version
  • Designed for international shelf appeal
  • Animated with Remotion for web showcase
Global Exhibitions

Dubai, France, UK:
Exhibition Stands.

Managed global exhibitions across Dubai, France, and the UK — designing exhibition stands and coordinating all marketing materials to represent Prima Cheese on the international stage.

  • Exhibition stand design for international trade shows
  • Coordination across Dubai, France, and UK events
  • Marketing budget management
Global Exhibitions
Multi-language Video Production
Multi-language Video Production

Sales Video in
Multiple Languages.

Produced a multi-language sales video used across international markets — handling videography, editing, and localisation to support Prima Cheese’s global sales efforts.

  • Videography and editing
  • Multi-language localisation
  • Used across international sales channels
Team Leadership

Growing the
Design Team.

Promoted to Design & Marketing Team Lead after the hire of a Junior Designer Apprentice — managing social media, training, and overseeing all creative output for the company.

  • Promoted to Team Lead
  • Trained Junior Designer Apprentice
  • Social media management
Team Leadership

Prima Cheese Ltd

From local manufacturer to global exhibitions

What could we do for you?

Gallery

Screenshots
& Photography

Prima Cheese — homepage design
Prima Cheese — markets page
Prima Cheese — Vigano brand page
Prima Cheese — factory page
Prima Cheese — brands page
Prima Cheese — team page
Prima Cheese — contact page
Prima Cheese — product range with packaging
Google Reviews

What clients say about our work

Real reviews from real businesses.

5.0 (32 reviews)

Had a website made from scratch was done within 4 days and turn around was great.

R
Reece Storey
Web Design

Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.

B
Ben Wilson
Web Design, Branding

Very good experience, very knowledgable and trustworthy. Highly recommend.

F
Flix Electrics
Web Design
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Email
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Phone
Location
Business & Innovation Centre, Sunderland SR5 2TA
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