A/B Testing & Experimentation
Guesswork has no place in improvement. We build structured test plans, run variations simultaneously, and only implement changes that prove themselves with statistically significant data.
CRO Durham
Durham’s Conversion
Improvement Agency.
Durham businesses deserve websites that perform. We use behavioural analytics, structured A/B testing, and landing page refinement to turn your existing traffic into measurable commercial results.
CRO Durham
No fluff. No jargon. Just proper work that moves your business forward.
User Journey & Funnel Improvement
Your visitors tell you exactly where your site fails them — through their behaviour. We decode that data, eliminate friction, and create a clearer path from interest to action.
Landing Page Improvement
A well-improved landing page turns paid clicks into genuine enquiries. We rework messaging, visual hierarchy, and form placement to maximise the return on every pound you spend driving traffic.
Data-Driven Insights
We ground every recommendation in evidence. Heatmaps show where attention gathers, session replays reveal confusion, and analytics highlight the pages that leak the most value.
Why CRO Matters
Why Conversion Improvement Matters
for Durham Businesses.
Durham’s professional services, education, and heritage sectors all depend on digital to attract clients. CRO ensures the marketing budget you’ve already committed delivers a stronger return — more enquiries, more bookings, more revenue from the same volume of visitors.
- ✓ Get more customers from the traffic you already have
- ✓ Lower your cost per acquisition across all marketing channels
- ✓ Data-backed decisions, not guesswork or gut feelings
- ✓ Compounding improvements that grow your revenue month over month
Why Northern
Why Choose Northern
for CRO in Durham.
We’re a short drive from Durham and already work with businesses across the county. Our approach is methodical: gather data, form hypotheses, test rigorously, and implement what works.
+285% Conversion Rate
At Capture Expense, we restructured campaigns and improved landing pages for dramatic conversion growth.
Heatmaps & Session Data
We use real visitor behaviour data to identify exactly where people drop off and why.
A/B Testing Rigour
Every test runs to statistical significance. No premature conclusions, no cherry-picked results.
Works With Your Existing Stack
We integrate with your analytics, ad platforms, and CRM — no rip-and-replace required.
Durham CRO
Helping Durham Businesses
Get More From Their Websites.
From professional services firms to visitor attractions, we work with Durham organisations to improve their websites and funnels — turning passive browsers into active customers.
+285%
Conversion Rate (Capture Expense)
+58.61%
Views Per User (Gentoo Homes)
+85.07%
Engagement Time (Gentoo Homes)
+1,400%
Social Sales (The Pen Shop)
CRO Durham Projects
Our Work in
CRO Durham.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
CRO Durham FAQ
Common Questions
Everything you need to know about our CRO Durham service.
CRO — Conversion Rate Improvement — is the practice of improving your website so a greater proportion of visitors take the action you want, whether that’s an enquiry, a booking, or a purchase. At Capture Expense, our CRO work delivered a +285% conversion rate improvement.
We rely on hard data rather than opinions. Heatmaps, session recordings, and analytics reveal where visitors hesitate or abandon. For Gentoo Homes, this evidence-based method drove +58.61% more views per user and +85.07% longer engagement times.
A/B tests generally need 2–4 weeks to produce statistically reliable results. You’ll see early improvements within the first cycle, and those gains compound as we run successive rounds of testing and refinement.
Significantly. When your landing pages convert better, your cost per acquisition drops across every paid channel. At Capture Expense, combining CRO with PPC restructuring created a dramatic uplift in overall conversion performance.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
Free Strategy Audit
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
No contracts
Free consultation
Reply within 24hrs
Request Your Free Audit
Takes 30 seconds. No jargon, just results.