Vino Veloce:
Cycling meets wine.
A unique branding package for Vino Veloce, a wine designed to aid cyclists in recovery.
- WHO — Vino Veloce
- WHAT — Custom Wine Label Design, Hand-Drawn Illustrations, Comprehensive Branding Package
- WHEN — 2021
- WHERE — North East, England
- HOW — Historical research, vintage photography integration, custom illustration
Tour de France
Wine Traditions.
The branding concept for Vino Veloce was inspired by the rich history of the Tour de France, specifically how cyclists used to drink wine during the race. This historical practice was creatively integrated into the brand’s narrative, taking inspiration from the images of cyclists taking wine from wooden trucks in the middle of their races.
- Inspired by Tour de France wine-drinking traditions
- Historical photography integrated with contemporary illustration
- Brand narrative connecting sports history with modern recovery benefits
Vintage Meets
Contemporary.
The design process combined vintage photography with contemporary illustrations to reflect the brand’s dual focus on history and innovation. A series of wine labels were created with different colour schemes and designs, each capturing a distinct aspect of cycling culture.
- Studying the history of the Tour de France and its unique wine-drinking traditions
- Combining vintage photography with contemporary illustrations
- Creating a series of wine labels with different colour schemes and designs
- Collaborating with the client to refine and finalise print-ready designs
Campionissimo,
Scalatore & More.
The wine names, such as ‘Campionissimo’ and ‘Scalatore,’ were carefully chosen based on racing terms to further connect with the cycling theme and appeal to the target audience of sports enthusiasts.
- Custom Wine Label Design
- Traditional Photography Integration
- Hand-Drawn Illustrations
- Custom Illustrations
Creative &
Impactful Design.
The final product successfully communicated Vino Veloce’s dedication to combining sports history with modern recovery benefits, earning accolades for its creative and impactful design.
- Custom Wine Label Design
- Traditional Photography Integration
- Hand-Drawn Illustrations
- Comprehensive Branding Package
Vino Veloce
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