Google Search Ads
Target customers actively searching for your products and services. We carefully select keywords, write compelling ad copy, and improve every campaign for conversions — not just clicks.
PPC & Social Ads
Ads That Turn Clicks
Into Customers.
Google Ads that turn clicks into customers without burning your budget. We craft PPC campaigns that drive traffic, boost sales, and deliver real, measurable returns.
Management: £300–£600/month + ad spend
★★★★★
5.0 Google Reviews
·
60+ North East brands
·
13+ years
PPC & Social Ads
No fluff. No jargon. Just proper work that moves your business forward.
Display & Remarketing
Visually engaging ads that keep your brand visible across the web and reconnect with visitors who didn’t convert the first time. Stay top of mind until they’re ready to buy.
Social Media Ads
Thumb-stopping campaigns across Facebook, Instagram, and TikTok that convert followers into customers. We create and manage paid social that actually delivers ROI.
Local PPC & Geo-Targeting
Hyper-local targeting for Newcastle, Sunderland, Durham, and the wider North East. We reach local customers who are ready to purchase with smart budgeting and precise location targeting.
Why PPC Matters
Why Brilliant PPC Matters
for Your Business.
PPC puts your business in front of people who are actively searching for what you offer — right now. Whether you run a restaurant in Newcastle, a retail shop in Sunderland, or a B2B service in Durham, paid ads deliver immediate, measurable results.
- ✓ Appear at the top of Google the moment potential customers search
- ✓ Only pay when someone actually clicks — no wasted impressions
- ✓ Precise geo-targeting to reach customers in your exact service area
- ✓ Measurable ROI on every pound spent, with transparent reporting
Why Northern
Why Choose Northern
for PPC.
Picking your PPC agency should be as easy as choosing your favourite biscuit. We’re straightforward, approachable, and obsessively results-focused. Every click meaningful, every pound profitable.
FTSE 250 Experience
We manage campaigns for Law Debenture, a FTSE 250 investment trust, delivering +284% PPC traffic growth.
No Wasted Budget
At Capture Expense, we slashed untargeted impressions and achieved +285% conversion rate by focusing on high-intent keywords.
Transparent Spend
You see exactly where every pound goes. No hidden fees, no inflated management costs, no surprises.
Multi-Channel Expertise
Google Ads, Facebook, Instagram, TikTok — we manage paid campaigns across every platform that matters.
Local PPC Specialists
Helping Local Businesses in
Newcastle, Sunderland & Durham.
We use hyper-local targeting and smart budgeting to put your business in front of nearby customers who are ready to buy. From restaurants to retailers to service providers, we know how to reach the North East audience.
+284%
PPC Traffic (Law Debenture)
+285%
Conversion Rate (Capture Expense)
+145%
Organic Traffic (STACK Leisure)
FTSE 250
Client Portfolio
PPC & Social Ads Projects
Our Work in
PPC & Social Ads.
How We Deliver
How We Deliver PPC across the North East.
A four-step process refined over 13+ years and 60+ brands. No fluff — just the work that actually moves the needle across the North East.
01
Audit & Discover
We start with a free no-obligation audit. We’ll dig into your current ppc performance, your competitors across the North East, and what’s actually possible inside your budget — before anyone signs anything.
02
Plan & Agree
We put together a clear plan with realistic targets, costs and timeframes. You see exactly what you’re getting, what we’re measuring, and how we’ll report. No surprises, no upsells you didn’t ask for.
03
Build & Deliver
We get on with the work. Direct access to Dave and the team — no account managers, no gatekeepers, no subcontracted offshore studio. Weekly check-ins, monthly reports, and a Slack/WhatsApp channel for quick questions.
04
Measure & Iterate
The work doesn’t stop at launch. We track what’s working, drop what isn’t, and keep iterating — whether that’s rankings, ad spend, conversion rate, or all three. You get a clear report every month showing what changed and why.
Why It Matters Now
PPC in 2026.
AI Has Changed The Game
Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are now answering questions that used to send users to your website. Good ppc in 2026 means optimising for AI citation, not just blue links — structured data, semantic clarity, and content that an LLM can lift verbatim.
Local Competition Has Caught Up
Five years ago, half the businesses across the North East didn’t take ppc seriously. That’s no longer true. Your competitors are spending, learning, and getting better month on month. The cost of doing nothing is now higher than the cost of doing it well.
Buyers Research Differently
Modern B2B and B2C buyers don’t just “Google” you any more. They check LinkedIn, Reddit, YouTube, Companies House, your reviews, your last three blog posts, and what AI tools say about you — before they ever fill in a contact form. PPC in 2026 has to cover all those surfaces, not just rankings.
Avoid These Traps
PPC Mistakes We See A Lot.
Before you spend a penny — whether with us or anyone else — check whether you’re about to fall into one of these.
1. Chasing The Wrong Metric
Rankings, impressions, followers, traffic — none of these pay the bills. We measure enquiries, qualified leads, revenue. If your agency reports anything else as the headline, ask why.
2. Buying Templates, Not Strategy
Cheap packaged ppc bundles look like a bargain until you realise every client gets the same playbook. Your business isn’t generic — your strategy shouldn’t be either.
3. 12-Month Lock-Ins
Any agency that needs a year’s commitment to do good work doesn’t trust their own work. Our clients stay because the results are there — not because they’re contractually stuck with us.
4. Ignoring AI Search
Google AI Overviews, ChatGPT and Perplexity are already eating organic traffic. Most agencies haven’t adapted. We optimise for AI citation alongside traditional ranking — one is the future, both matter today.
5. Reporting In Vanity
100-page reports with no story aren’t reporting — they’re cover. Ours fit on one page: what we did, what changed, what’s next. If you want the underlying data, it’s yours to dig into — but the headline tells the story.
6. Outsourcing The Bits That Matter
Bigger agencies subcontract design to one country, dev to another, content to a third. We don’t. The same team that pitched you does the work — so the strategy you bought is the strategy you get.
Investment & Timelines
What PPC Costs across the North East.
Honest answer: it depends. But here’s how we structure things so you know what to expect before the first call.
One-Off Project
From £1,500
A fixed-scope piece of work with a defined deliverable — a website rebuild, an SEO audit-and-fix, a brand refresh. Quoted up front, paid 50/50 (deposit + completion). Typical delivery: 2–6 weeks depending on scope.
Monthly Retainer
From £500/mo
Ongoing ppc, optimisation, reporting and support. Rolling monthly — cancel any time with 30 days’ notice. No 12-month lock-in. You get a real human, a real report, and real changes every month.
Strategic Partner
Bespoke
For businesses where digital is the front line. Multi-channel programme — ppc alongside everything else we do (web, brand, automation, content). Quarterly strategy, monthly delivery, dedicated team. Scoped to your business.
Not sure where you fit? Book a free 30-minute call. We’ll talk through your situation, give you an honest steer on what makes sense for the size of business you are, and you’ll leave with a clear next step — whether that’s working with us, working with someone else, or doing it yourself.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
PPC & Social Ads FAQ
Common Questions
Everything you need to know about our PPC & Social Ads service.
Budget depends on your industry and goals. We’ve managed campaigns from £500/month for local businesses to five-figure budgets for FTSE 250 clients like Law Debenture, where we achieved +284% PPC traffic growth.
PPC delivers results almost immediately — your ads can be live within days. At Capture Expense, we restructured their PPC campaigns and achieved +285% conversion rate improvement by slashing untargeted impressions and focusing budget on high-intent keywords.
Yes, we manage both. For STACK Leisure we ran Google Ads alongside SEO and email marketing, delivering +145% organic traffic growth. For Law Debenture we combined PPC with video and branding for a complete digital strategy.
We track conversions, cost per acquisition, return on ad spend, and quality score — not vanity metrics. You get transparent reporting with clear data showing exactly where your budget goes and what it returns.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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Free Strategy Audit
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