Stop Juggling.
Start Selling.
One login. One system. One monthly cost.
You're paying for a CRM, an email tool, a booking system, a form builder, and probably something else you forgot to cancel. None of them talk to each other. Half of them you barely use. Northern AI Suite puts it all in one place.
Set up and managed by Northern. Your first hour with Dave is free. No hype, no jargon, no tool we won’t sell you that you don’t need.
Service businesses turning over £100k–£3m
3 to 40 staff. Phones that ring. Diaries that fill. Enquiries that leak between tools you bought two years ago and stopped using six months later.
Good fit: trades, hospitality, professional services, clinics, salons, gyms, boutique ecommerce, property. Bad fit: enterprises over £20m turnover, anyone chasing venture-scale growth, anyone who wants another silver bullet.
Most audits turn up £8k–£30k/year of leakage
Missed enquiries that never got followed up. Invoices chased twice as late as they needed to be. Reviews never asked for. Staff hours eaten by copy-paste admin that a workflow would handle in seconds.
We put an honest pound figure on each one. Sometimes it’s less. Occasionally it’s a lot more. We tell you either way, no sales pitch. Book the free audit →
We match the tool to the job.
Northern AI Suite is our packaged GoHighLevel offering — but GHL is one of many tools we build with. We’re system-agnostic, there are no affiliate kickbacks, no hidden allegiances. We’ll recommend the platform that actually fits your business — even if it isn’t ours.
“The only tool we won’t sell you is the one you don’t need.”
Why I built this.
I’ve been building websites and digital systems for 13 years. Started out in Sunderland, spent a stretch doing digital for citizenM across the Netherlands, built a GPS-routed field app for Oxitec’s genetically-modified mosquito deployment teams, and done a few hundred projects in between.
Most of them had the same problem underneath the surface. Not bad marketing, not bad websites, not bad teams. Just too many disconnected tools leaking time and money in the gaps. The CRM didn’t talk to the booking system. The booking system didn’t talk to the invoicing. Nobody got review requests. Half the automations someone paid £2,000 to set up two years ago had quietly broken and nobody noticed.
Northern AI Suite is what I wish every client I’d ever worked with had running from day one. A CRM, email, booking, automations, reviews and reporting that actually talk to each other, set up and managed by someone who’s been doing this long enough to know what breaks and why.
If you want the full rundown, here’s the longer version. If you want to just book a call and see if we’re a fit, the first hour’s free. Either way, no hype, no pressure, no tool I won’t admit doesn’t fit your business.
Five Plans, One Platform
Every plan includes unlimited contacts and a basic dashboard. Pick the tier that matches where your business is right now.
Pro+ Managed
A dedicated automation specialist on your team. We build, run and tune your stack so you don’t have to.
- ✓ Everything in Pro — full platform access included
- ✓ 1:1 onboarding + workflow strategy session
- ✓ 3 custom workflows built and tested in your first month
- ✓ Monthly optimisation: we tune triggers, A/B test sequences, fix what’s leaking
- ✓ Slack + email support — priority response under 4 working hours
- ✓ Quarterly business review with measurable ROI report
- ✓ Make, Zapier, n8n or OpenClaw integration with your existing tools (Stripe, Xero, Calendly, and the rest)
- ✓ Cancel any time — no lock-in, no setup fee
Northern Automation Lead
Your fractional head of automation. Strategic ownership of the whole stack, not just a managed platform. For businesses where automation is now a core operational function.
- ✓ Everything in Pro+ Managed — plus strategic ownership
- ✓ Quarterly strategy day with your leadership team on-site or remote
- ✓ Roadmap ownership — we plan the next 90 days of automation work with you
- ✓ Tool-agnostic stack: GHL, HubSpot, Make, Zapier, n8n, OpenClaw, custom builds — we pick what fits
- ✓ AI agents (voice, chatbot, decisioning) designed and maintained by us
- ✓ Integration between your CRM, finance, HR and ops tooling
- ✓ Direct Slack channel with Dave + the automation team
- ✓ Monthly board-ready report: hours saved, pounds recovered, revenue unlocked
- ✓ First 90 days at a flat rate — no surprise change orders
| Feature | Essential£65/mo | Lite£95/mo | Starter£150/mo | PopularGrowth£250/mo | Pro£350/mo |
|---|---|---|---|---|---|
| CRM & Contacts | All | All | All | All | All |
| Contact management (unlimited) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pipeline and deal tracking | ✓ | ✓ | ✓ | ✓ | ✓ |
| Notes, tags, and activity history | ✓ | ✓ | ✓ | ✓ | ✓ |
| Smart lists and segmentation | — | — | ✓ | ✓ | ✓ |
| Calendar & Booking | All | All | All | All | All |
| Online booking calendar | ✓ | ✓ | ✓ | ✓ | ✓ |
| Appointment reminders (SMS) | — | — | ✓ | ✓ | ✓ |
| Email Marketing | Basic | ✓ | ✓ | ✓ | ✓ |
| Email campaigns | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email templates | — | ✓ | ✓ | ✓ | ✓ |
| Basic email automation | — | ✓ | ✓ | ✓ | ✓ |
| A/B testing | — | — | ✓ | ✓ | ✓ |
| SMS Campaigns | — | — | ✓ | ✓ | ✓ |
| SMS marketing | — | — | ✓ | ✓ | ✓ |
| Two-way SMS conversations | — | — | ✓ | ✓ | ✓ |
| Automations | — | Basic | ✓ | ✓ | ✓ |
| Basic email automations | — | ✓ | ✓ | ✓ | ✓ |
| Multi-channel workflows (email, SMS) | — | — | ✓ | ✓ | ✓ |
| Multi-channel workflows (+ calls) | — | — | — | ✓ | ✓ |
| Lead nurturing sequences | — | — | ✓ | ✓ | ✓ |
| Trigger-based automations | — | — | ✓ | ✓ | ✓ |
| Advanced conditional logic | — | — | — | — | ✓ |
| Forms & Surveys | All | All | All | All | All |
| Forms and surveys | ✓ | ✓ | ✓ | ✓ | ✓ |
| Website form capture | ✓ | ✓ | ✓ | ✓ | ✓ |
| Reputation Management | — | — | — | ✓ | ✓ |
| Automated review requests | — | — | — | ✓ | ✓ |
| Google review monitoring | — | — | — | ✓ | ✓ |
| Review response from dashboard | — | — | — | ✓ | ✓ |
| Social Media | — | — | — | ✓ | ✓ |
| Social media scheduling | — | — | — | ✓ | ✓ |
| Post across multiple platforms | — | — | — | ✓ | ✓ |
| AI | — | — | — | — | ✓ |
| AI chatbot | — | — | — | — | ✓ |
| AI-assisted content suggestions | — | — | — | — | ✓ |
| Reporting | Basic | Basic | ✓ | ✓ | ✓ |
| Basic dashboard | ✓ | ✓ | ✓ | ✓ | ✓ |
| Full reporting dashboard | — | — | ✓ | ✓ | ✓ |
| Custom reports | — | — | — | — | ✓ |
| Support & Onboarding | All | All | All | All | All |
| Onboarding sessions | 1 | 1 | 2 | 2 | 3 |
| Ongoing support | Email & Phone | Email & Phone | Priority |
What's In Each Plan
Most businesses start on Starter or Growth. If you outgrow a plan, upgrading is straightforward. If you're on more than you need, Dave will tell you that too.
Essential
Your contacts, your pipeline, your calendar, and email campaigns. No frills, no fuss. If you just need a proper CRM to track leads, book meetings, and send campaigns, this does the job.
Good for: freelancers, tradespeople, sole traders who need to stop tracking leads in their head or a spreadsheet.
- Contact management (unlimited)
- Pipeline and deal tracking
- Notes, tags, and activity history
- Online booking calendar
- Appointment reminders (email)
- Email campaigns
- Forms and surveys
- Website form capture
- 1 onboarding session
- Email support
Lite
Everything in Essential, plus email marketing and basic automations. Send campaigns, build templates, and set up simple email sequences that follow up for you.
Good for: small businesses that want to start marketing properly without paying for a separate email platform.
- Email campaigns
- Email templates
- Basic email automation
- 1 onboarding session
- Email support
Starter
Everything in Lite, plus SMS, proper multi-channel automations, and A/B testing. Nothing slips through the cracks because everything lives in one place.
Good for: growing businesses with regular enquiries that need a system doing the chasing, not a person.
- Smart lists and segmentation
- Appointment reminders (SMS)
- A/B testing
- SMS marketing
- Two-way SMS conversations
- Multi-channel workflows (email & SMS)
- Lead nurturing sequences
- Trigger-based automations
- Full reporting dashboard
- 2 onboarding sessions
- Email and phone support
Growth
Everything in Starter, plus reputation management, social media scheduling, and call workflows. For businesses that want the system generating leads and collecting reviews on autopilot.
Good for: service businesses, trades, and professional services where reviews and lead capture make a real difference to revenue.
- Multi-channel workflows (+ calls)
- Automated review requests
- Google review monitoring
- Review response from dashboard
- Social media scheduling
- Post across multiple platforms
- 2 onboarding sessions
- Email and phone support
Pro
The full system. Everything in Growth, plus AI chatbot, AI content tools, custom reporting, and priority support. One platform running your entire marketing operation.
Good for: businesses spending £300+ a month on separate tools that want everything under one roof with proper support behind it.
- Advanced conditional logic
- AI chatbot
- AI-assisted content suggestions
- Custom reports
- 3 onboarding sessions
- Priority support (email, phone & video)
Getting Started
Every business is different, so setup is scoped after a chat with Dave. Typical setup takes one to two days.
| Service | Price |
|---|---|
| Northern AI Suite setup | £355/day |
| Additional pipeline or workflow builds | £355/day |
| CRM training session | £200/session |
| Data migration from existing CRM | From £355/day |
Pay for What You Use
SMS and call usage is billed at cost. No markup. You only pay for what you use.
| Service | Cost |
|---|---|
| SMS (per message) | From £0.032 |
| Outbound calls (per minute) | From £0.064 |
| Inbound calls (per minute) | From £0.032 |
| Email sending | Included |
What You Can Probably Cancel
Most businesses signing up for Northern AI Suite are replacing three to five separate tools. Here's what typically goes.
| Tool | What you're probably paying |
|---|---|
| CRM (HubSpot, Zoho, Pipedrive) | £20 – £80/month |
| Email platform (Mailchimp, Klaviyo) | £20 – £60/month |
| Booking tool (Calendly, Acuity) | £10 – £16/month |
| Form builder (Typeform, JotForm) | £20 – £40/month |
| Funnel builder (ClickFunnels, Leadpages) | £30 – £100/month |
| Review tool (Trustpilot, Podium) | £50 – £200/month |
| Social scheduler (Buffer, Hootsuite) | £15 – £100/month |
Add those up. You're probably spending £150 to £500/month on tools that don't talk to each other. Northern AI Suite replaces the lot.
Not Sure Which Plan Fits?
Dave will tell you. Your first hour is free. No hard sell. No obligation. Just an honest conversation about what your business actually needs.
Howay, let's get your business sorted.