Transforming digital:
STACK Leisure.
From SEO to email marketing, a complete digital overhaul that boosted organic traffic by 145% and drove conversion rates from 0.33% to 1.27%.
- WHO — STACK Leisure
- WHAT — SEO, Google Ads, Email Marketing, Website Redesign, Digital Branding
- WHEN — January 2024 – August 2024
- WHERE — Newcastle Upon Tyne
- HOW — Full-stack digital marketing transformation
Organic Growth:
+145% Traffic.
A comprehensive SEO and technical SEO strategy transformed STACK Leisure’s organic visibility. From technical audits to content improvement, every element was aligned to drive qualified traffic and improve search rankings.
- +145% increase in organic traffic
- +34% growth in prospect traffic
- +47.36% improvement in views per user (1.66 → 2.45)
Precision Targeting:
Maximum ROI.
Google Ads campaigns were rebuilt from the ground up with laser-focused targeting and bid improvement, achieving exceptional click-through rates and cost efficiency across all campaign types.
- Click-through rate up to 8.75%
- Cost per click as low as £0.03
- Conversion rate boosted from 0.33% to 1.27%
Engagement That
Converts.
Email campaigns were designed for maximum engagement, with compelling subject lines, segmented audiences, and clear calls to action. The results speak for themselves — open rates and click rates far exceeding industry benchmarks.
- 60.43% email open rate
- 18.60% click rate
- Segmented campaigns driving repeat visits
Facebook Feed Ads
Market banner ads (1.91:1) for Facebook feed — STACK containers in iconic Lincoln locations.
Instagram Stories
Full-screen 9:16 portrait stories showing the STACK container at Lincoln Cathedral, waterfront, and city centre.
Instagram Grid
Square 1:1 posts for the Instagram profile — the full “A New Venue, A New Lifestyle” campaign grid.
Screenshots
& Photography
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All projects, campaigns, and results shown were produced by Dave Head while employed as Digital Marketing Manager at STACK Leisure (Jan 2024 – Aug 2024). All work, assets, and intellectual property remain the ownership of STACK Leisure Ltd. This case study is presented with publicly available data to demonstrate capability.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
What's costing you growth?
Let's find out. For free.
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