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Case Study

Shabnam:
Growing a Personal Brand Through Unique Visuals.

Headshot photography designed to help an online influencer stand out, sell UGC, and attract the right clients.

  • WHO — Shabnam: Social Media Influencer & Local Model
  • WHAT — Headshot Photography: Self-Promotion, UGC Generation & Content Creation
  • WHEN — 2019
  • WHERE — Newcastle City Centre, Newcastle Upon Tyne
  • HOW — Urban location photography, brand-focused headshots, and content-ready imagery
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The Brief

More Than
Standard Headshots.

Shabnam needed more than standard headshots — she needed imagery that could actively win her work. As a social media influencer and UGC creator, her photos had to communicate confidence, approachability, and versatility, while standing out in a crowded digital space.

  • Professional but not corporate
  • Relatable but aspirational
  • Distinctive enough to stop the scroll
The Brief
Why It Matters
Why It Matters

First Impressions
Are Everything.

For creators selling UGC, first impressions are everything. Brands don’t just buy content — they buy credibility. By using recognisable but visually interesting urban locations, we created headshots that work hard — whether on pitching decks, social profiles, brand outreach emails, or content previews.

  • Pitching decks and social profiles
  • Brand outreach emails and content previews
  • Newcastle’s urban character as backdrop
The Result

Polished, Versatile,
Distinctive.

A polished set of headshots tailored for self-promotion, versatile imagery suitable for UGC pitches and content previews, and distinctive visuals using Newcastle’s urban character. A photoshoot designed to position a creator for brand collaborations by combining strong personal branding with distinctive urban imagery.

  • Polished headshots tailored for self-promotion
  • Versatile imagery suitable for UGC pitches
  • Distinctive visuals using Newcastle’s urban character
The Result

Shabnam

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Gallery

Screenshots
& Photography

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