Dan Ellis PT:
Standing Out in a Crowded Feed.
Branding and brand photography for independent personal trainer Dan Ellis, shot in the studio and on the gym floor.
- WHO — Dan Ellis PT, Independent Personal Trainer
- WHAT — Brand Identity, Personal Branding Photography, Lifestyle Portraits
- WHEN — 2025
- WHERE — North East, England
- HOW — Studio and gym-floor photography with dramatic lighting
Look the Part.
Then Some.
Instagram is full of gym selfies and mirror shots. Dan had the knowledge and the client results, but their photos looked like everyone else’s. They wanted to come across as a serious professional, not another fitness influencer.
Light, Grit &
Controlled Chaos.
We used hard directional light and simple, stripped-back frames. On the gym floor we shot movement mid-rep and close-ups of hands and chalk. In the studio we took clean portraits. Wider shots show off the gym itself.
A Photo for
Every Job.
We also designed Dan’s branding, so every image was shot to sit with it. Each one had a use planned before we shot it: website hero banners, social posts, Google Business Profile photos and print-ready headshots. The full library was delivered within 72 hours. 14 of those images are shown here.
Dan Ellis PT
Do your photos look as good as your clients’ results?
What could we do for you?
Screenshots
& Photography
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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