Data-driven growth:
Law Debenture.
Technical SEO, backlink building, and PPC management that drove a 284% increase in paid traffic and 83% more conversions.
- WHO — The Law Debenture Corporation plc
- WHAT — Website Redesign, Technical SEO, PPC Management, Video Production, Brand Guidelines
- WHEN — November 2019 – February 2022
- WHERE — Greater London
- HOW — Data-driven SEO, PPC improvement, backlink building
Technical SEO &
Backlink Building.
In 2021 we focused on technical SEO improvements and backlink profile building to drive sustainable organic growth. Core Layout Shift was improved, page speed was improved, and accessibility scores were raised — all contributing to a 39.29% increase in overall traffic and 15.08% growth in organic search.
- Improved Core Layout Shift (CLS) scores
- Page speed improvement across all key pages
- Accessibility score improvements
- Backlink profile building and outreach
- +39.29% overall traffic, +15.08% organic search
Website Redesign &
PPC Campaigns.
The foundation year focused on redesigning key webpages and launching PPC campaigns across Google Ads and Bing Ads. Redesigned pages delivered an 80% increase in conversions, while a new PPC campaign added a further 20% on top.
- Redesigned key webpages: +80% conversions
- New PPC campaign: additional +20% conversions
- Google Ads and Bing Ads campaign setup and management
- SEO and Adword campaign creation
Video Production &
Brand Guidelines.
Beyond digital marketing, we produced a product explainer video series to support sales and marketing efforts, and developed comprehensive brand guidelines to ensure consistency across all touchpoints.
- Product explainer video series production
- Comprehensive brand guidelines development
- Content creation across all digital channels
- Consistent brand voice and visual identity
Law Debenture
We turned technical SEO into 83% more conversions
What could we do for you?
All projects, campaigns, and creative work shown were produced by Dave Head while employed as Design and Marketing Manager at The Law Debenture Corporation plc (Nov 2019 – Feb 2022). All work, assets, and intellectual property remain the ownership of The Law Debenture Corporation plc. This case study is presented with publicly available data to demonstrate capability.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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