Building better buyer journeys:
Gentoo Homes.
Gentoo Homes set out to create a smoother, smarter, and more effective website experience for house hunters across the North East.
- WHO — Gentoo Homes
- WHAT — Full Website Rebuild, UI/UX Strategy, Conversion Improvement
- WHEN — March 2023 – September 2023
- WHERE — Sunderland, England
- HOW — Pure HTML rebuild, analytics-led design, user behaviour tracking
What Was
Achieved.
In just four months: views per user jumped by 58.61%, engagement time soared by 85.07%. This was a complete front-end transformation paired with a smart, data-led content and UX strategy.
- +58.61% views per user
- +85.07% engagement time
- Delivered in 4 months
The
Approach.
Rather than relying on a traditional CMS, the site was rebuilt using pure HTML, offering full control over performance, responsiveness, and SEO.
- Blisteringly fast load times
- Cleaner code for search engine indexing
- More flexible layout control
- Performance insights via GA4, HotJar, Lighthouse
See the
Results.
A walkthrough of the final product.
See the
Results.
A walkthrough of the final product.
Designed
for Buyers.
The user experience was tailored to the needs of modern homebuyers.
- Interactive development maps
- VR preview slots
- Mortgage and affordability calculators
- Fully responsive mobile-first layouts
- Accessible typography and contrast compliance
Brand
Aligned.
Gentoo Homes’ confident, local tone was reflected throughout the design.
- Signature purple colours
- Rounded corners and friendly iconography
- Button-led journeys with strong accessibility
- A tone of voice that felt helpful, not pushy
Gentoo Homes
Get your digital crayons sharpened today!
What could we do for you?
All projects, designs, and results shown were produced by Dave Head while employed as Web Manager and Digital Designer at Gentoo Homes (Mar 2023 – Sep 2023). All work, assets, and intellectual property remain the ownership of Gentoo Group. This case study is presented with publicly available data to demonstrate capability.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
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