Tools, audits and
honest guides.
Free for any SME, no email required. Three interactive tools that diagnose your website, your costs and your credibility — plus our best long-form guides on the topics every business gets stuck on.
Interactive tools.
Built by Northern, hosted by Northern, used by hundreds of NE SMEs. No paywall, no email gate.
Free Website Audit
Paste your URL, we’ll run technical SEO, performance, accessibility and mobile checks. Plain-English report back in 48 hours — no pitch attached.
Run Audit → Pricing · EstimatorWebsite Cost Calculator
Five questions about your project, three tiers of estimated cost back. Realistic ranges based on what we’ve actually charged, not industry-wide averages.
Get an Estimate → Trust · ConversionCredibility Scorecard
Rate your website’s trust signals against a 25-point checklist used by your prospects. Find the gaps before they cost you a sale.
Score Your Site → Automation · WorkflowsAutomation Audit
Free review of where your tools are leaking time and money. Tool-agnostic — we’ll recommend whichever fits your business.
Book Audit → Strategy · WorkshopAutomation Deep Dive
60-minute strategy session covering your full automation stack. Make, Zapier, GoHighLevel, HubSpot, n8n — we pick what fits.
Book Session → Comparison · Decision AidAgency Comparison
Northern vs traditional NE agency vs automation-only specialist vs freelancer. Honest, side-by-side, on 19 criteria.
Compare Us →The best of the blog.
Six long-form guides curated from 140+ blog posts. Each one answers a real question we’ve been asked in a discovery call.
GoHighLevel vs HubSpot for £100k–£2m businesses
Side-by-side comparison of the two platforms most SMEs are stuck choosing between. Tooling, pricing, what each is genuinely good at.
Stack ReferenceOur Full Tech Stack — Named
Every tool we build with. GoHighLevel, Make.com, HubSpot, n8n, Zapier, Pipedrive, Stripe — what each one’s good for and when we pick which.
Local · AutomationGoHighLevel Agency in the North East
Why we built Northern AI Suite on GHL, what it actually unlocks for service businesses, and how it stacks against the alternatives.
ToolingMake vs Zapier — 2026 Cost Analysis
Real-cost comparison at 1k, 10k and 100k operations per month. Where each tool wins, where the price curve flips.
Quick Wins5 SME workflows you can automate this week
The five most common automations we ship for NE SMEs. Lead-form-to-CRM, review chase, invoice follow-up, networking import, content repurposing.
CRO · Diagnostic5 signs your website is costing you leads
The exact symptoms we look for in every audit. If your site does any of these, prospects are bouncing without telling you why.
MethodologyWhy we don’t push one tool on every client
Our position on the “system-agnostic” promise — what it means in practice, and why kickbacks make it impossible at most agencies.
No email gates.
Every resource here is free at the point of use. No “enter your email to download”, no nurture sequence triggered against your will, no PDF you have to chase three follow-ups for.
Why we don’t gate them
Because if a tool is good, you’ll come back without us spamming you. Because the agencies who gate everything tend to have weaker tools that need the email-capture justification. And because the prospects we actually want to work with are the ones who recognised value without being chased.
If you find any of this useful and want to talk about working together, you know where to find us. If not, take what’s useful and good luck out there.