Social Media Marketing
Thumb-stopping content your audience loves. We create attention-grabbing campaigns across Facebook, Instagram, and TikTok that convert followers into loyal customers through engaging content.
Digital Marketing
Campaigns That Turn Clicks
Into Customers.
From catchy social media ads to strategic marketing funnels, we create online marketing campaigns designed to make your audience stop scrolling and start buying. More clicks, more conversions, more sales — less wasted budget.
Monthly retainer: £600–£1,200/month
★★★★★
5.0 Google Reviews
·
60+ North East brands
·
13+ years
Digital Marketing
No fluff. No jargon. Just proper work that moves your business forward.
Email Marketing & Automation
Emails your customers actually want to open. We deliver personalised, targeted messages using smart automations and sequences to build relationships and increase conversions.
Content & Campaign Strategy
The right message at exactly the right moment. We plan and improve content-driven campaigns through landing pages, blog posts, and video marketing to resonate with your audience.
Analytics & Reporting
Transparent, measurable results with no vanity metrics. We track what matters — conversions, ROI, and customer acquisition cost — so you know exactly where your budget goes.
Why Digital Marketing Matters
Why Brilliant Digital Marketing Matters
for Your Business.
Digital marketing isn’t optional any more — it’s how businesses grow. Whether you’re a local café in Durham, a tech startup in Newcastle, or an e-commerce retailer from Sunderland, the right digital strategy turns your audience’s curiosity into conversions.
- ✓ Reach customers where they actually spend their time — online
- ✓ Measurable ROI on every channel, from social to email to paid ads
- ✓ Build a marketing engine that compounds results month over month
- ✓ Outperform competitors with data-driven strategy, not bigger budgets
Why Northern
Why Choose Northern
for Digital Marketing.
Picking a marketing partner should be easy, not stressful. We’re friendly, approachable, and obsessed with results. No jargon, no fluff — just honest digital marketing that moves your business forward.
Full-Stack Expertise
+1,400% Social Sales
At The Pen Shop, we grew Instagram from zero and increased social-driven revenue by 1,400% in the first month.
FTSE 250 to Local SMEs
From Law Debenture to local startups, our strategies scale to fit any budget and deliver measurable growth.
Transparent Reporting
Monthly reports you can actually understand. We track conversions and revenue, not likes and impressions.
Local Marketing Specialists
Helping Local Businesses in
Newcastle, Sunderland & Durham.
From Newcastle’s bold city centre to Sunderland’s bustling coastline and Durham’s historic streets, we help North East businesses grow online with strategies built around local knowledge and real data.
+145%
Organic Traffic (STACK Leisure)
+1,400%
Social Sales (The Pen Shop)
+285%
Conversion Rate (Capture Expense)
1,200+
Followers in 1 Month (The Pen Shop)
Digital Marketing Projects
Our Work in
Digital Marketing.
How We Deliver
How We Deliver Digital Marketing across the North East.
A four-step process refined over 13+ years and 60+ brands. No fluff — just the work that actually moves the needle across the North East.
01
Audit & Discover
We start with a free no-obligation audit. We’ll dig into your current digital marketing performance, your competitors across the North East, and what’s actually possible inside your budget — before anyone signs anything.
02
Plan & Agree
We put together a clear plan with realistic targets, costs and timeframes. You see exactly what you’re getting, what we’re measuring, and how we’ll report. No surprises, no upsells you didn’t ask for.
03
Build & Deliver
We get on with the work. Direct access to Dave and the team — no account managers, no gatekeepers, no subcontracted offshore studio. Weekly check-ins, monthly reports, and a Slack/WhatsApp channel for quick questions.
04
Measure & Iterate
The work doesn’t stop at launch. We track what’s working, drop what isn’t, and keep iterating — whether that’s rankings, ad spend, conversion rate, or all three. You get a clear report every month showing what changed and why.
Why It Matters Now
Digital Marketing in 2026.
AI Has Changed The Game
Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are now answering questions that used to send users to your website. Good digital marketing in 2026 means optimising for AI citation, not just blue links — structured data, semantic clarity, and content that an LLM can lift verbatim.
Local Competition Has Caught Up
Five years ago, half the businesses across the North East didn’t take digital marketing seriously. That’s no longer true. Your competitors are spending, learning, and getting better month on month. The cost of doing nothing is now higher than the cost of doing it well.
Buyers Research Differently
Modern B2B and B2C buyers don’t just “Google” you any more. They check LinkedIn, Reddit, YouTube, Companies House, your reviews, your last three blog posts, and what AI tools say about you — before they ever fill in a contact form. Digital Marketing in 2026 has to cover all those surfaces, not just rankings.
Avoid These Traps
Digital Marketing Mistakes We See A Lot.
Before you spend a penny — whether with us or anyone else — check whether you’re about to fall into one of these.
1. Chasing The Wrong Metric
Rankings, impressions, followers, traffic — none of these pay the bills. We measure enquiries, qualified leads, revenue. If your agency reports anything else as the headline, ask why.
2. Buying Templates, Not Strategy
Cheap packaged digital marketing bundles look like a bargain until you realise every client gets the same playbook. Your business isn’t generic — your strategy shouldn’t be either.
3. 12-Month Lock-Ins
Any agency that needs a year’s commitment to do good work doesn’t trust their own work. Our clients stay because the results are there — not because they’re contractually stuck with us.
4. Ignoring AI Search
Google AI Overviews, ChatGPT and Perplexity are already eating organic traffic. Most agencies haven’t adapted. We optimise for AI citation alongside traditional ranking — one is the future, both matter today.
5. Reporting In Vanity
100-page reports with no story aren’t reporting — they’re cover. Ours fit on one page: what we did, what changed, what’s next. If you want the underlying data, it’s yours to dig into — but the headline tells the story.
6. Outsourcing The Bits That Matter
Bigger agencies subcontract design to one country, dev to another, content to a third. We don’t. The same team that pitched you does the work — so the strategy you bought is the strategy you get.
Investment & Timelines
What Digital Marketing Costs across the North East.
Honest answer: it depends. But here’s how we structure things so you know what to expect before the first call.
One-Off Project
From £1,500
A fixed-scope piece of work with a defined deliverable — a website rebuild, an SEO audit-and-fix, a brand refresh. Quoted up front, paid 50/50 (deposit + completion). Typical delivery: 2–6 weeks depending on scope.
Monthly Retainer
From £500/mo
Ongoing digital marketing, optimisation, reporting and support. Rolling monthly — cancel any time with 30 days’ notice. No 12-month lock-in. You get a real human, a real report, and real changes every month.
Strategic Partner
Bespoke
For businesses where digital is the front line. Multi-channel programme — digital marketing alongside everything else we do (web, brand, automation, content). Quarterly strategy, monthly delivery, dedicated team. Scoped to your business.
Not sure where you fit? Book a free 30-minute call. We’ll talk through your situation, give you an honest steer on what makes sense for the size of business you are, and you’ll leave with a clear next step — whether that’s working with us, working with someone else, or doing it yourself.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
Digital Marketing FAQ
Common Questions
Everything you need to know about our Digital Marketing service.
We cover the full spectrum — SEO, PPC, social media marketing, email marketing, content strategy, and campaign management. For STACK Leisure, we delivered SEO, Google Ads, email marketing, and website improvement as a complete digital strategy.
We track conversions, revenue, cost per acquisition, and return on ad spend — not likes and impressions. At Capture Expense, our approach delivered +285% conversion rate. At The Pen Shop, we grew social sales by +1,400%.
Absolutely. At The Pen Shop, we grew Instagram from zero to 1,200+ followers in one month and increased social sales from 0.4% to 6%. At Safecall, we achieved over 1,000% social following growth through A/B testing and social strategy.
Yes — we work with businesses of all sizes, from local startups to FTSE 250 companies like Law Debenture. Our strategies scale to fit your budget and goals. Every client gets the same data-driven approach.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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Other
Services.
Free Strategy Audit
What's costing you growth?
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