On-Page SEO
We tidy up your titles, headers, images, and content so Google understands exactly what your pages are about — and real humans actually enjoy reading them.
SEO
SEO That Gets You
To the Top.
We get your website to the top — without the confusing jargon. We sharpen our strategies to boost your rankings, attract traffic, and win more customers.
Monthly retainer: £400–£750/month
★★★★★
5.0 Google Reviews
·
60+ North East brands
·
13+ years
SEO
No fluff. No jargon. Just proper work that moves your business forward.
Technical SEO
Under-the-hood fixes for a speedy, Google-friendly site. We improve site speed, fix broken links, enhance mobile performance, and ensure Google can crawl every page effectively.
Keyword Research & Strategy
Finding the right words to get you noticed. We select the keywords your audience actually searches for to drive traffic and increase sales, with focus on both local and national terms.
Local SEO
Helping businesses in Newcastle, Sunderland & Durham rank higher in local search. We understand your market and improve your Google Business Profile, citations, and local visibility.
Why SEO Matters
Why Great SEO Matters
for Your Business.
Your website is your hardest-working employee — but only if people can find it. Whether you’re a tech start-up in Newcastle, a café in Durham, or an online shop in Sunderland, great SEO turns your website from a digital brochure into a lead-generating machine.
- ✓ Attract customers who are actively searching for what you offer
- ✓ Build long-term organic traffic that doesn’t disappear when you stop paying
- ✓ Outrank local competitors in Google Maps and search results
- ✓ Turn website visitors into genuine enquiries, bookings, and sales
Why Northern
Why Choose Northern
for SEO.
Choosing the right SEO team should feel easy, not intimidating. We keep things straightforward — no confusing reports, no jargon, just honest conversations about what’s working and what’s next.
Data-Driven, Not Guesswork
Every recommendation is backed by real analytics. We show you exactly what we’re doing and why it works.
No Long-Term Lock-In
We don’t tie you into 12-month contracts. You stay because the results speak for themselves.
Transparent Reporting
Monthly reports you can actually understand. No vanity metrics — just the numbers that matter to your business.
13+ Years Experience
From local businesses to FTSE 250 clients, we’ve been delivering SEO results since 2012.
Local SEO Specialists
Helping Local Businesses in
Newcastle, Sunderland & Durham.
We understand the North East market because we live and work here. From improving your Google Business Profile to building local citations, we help you rank higher in the areas that matter most to your business.
+145%
Organic Traffic (STACK Leisure)
+17.15%
Organic Traffic (Gentoo Group)
+145%
Organic Growth (Safecall)
1,000%
Social Following Growth (Safecall)
SEO Projects
Our Work in
SEO.
How We Deliver
How We Deliver SEO across the North East.
A four-step process refined over 13+ years and 60+ brands. No fluff — just the work that actually moves the needle across the North East.
01
Audit & Discover
We start with a free no-obligation audit. We’ll dig into your current seo performance, your competitors across the North East, and what’s actually possible inside your budget — before anyone signs anything.
02
Plan & Agree
We put together a clear plan with realistic targets, costs and timeframes. You see exactly what you’re getting, what we’re measuring, and how we’ll report. No surprises, no upsells you didn’t ask for.
03
Build & Deliver
We get on with the work. Direct access to Dave and the team — no account managers, no gatekeepers, no subcontracted offshore studio. Weekly check-ins, monthly reports, and a Slack/WhatsApp channel for quick questions.
04
Measure & Iterate
The work doesn’t stop at launch. We track what’s working, drop what isn’t, and keep iterating — whether that’s rankings, ad spend, conversion rate, or all three. You get a clear report every month showing what changed and why.
Why It Matters Now
SEO in 2026.
AI Has Changed The Game
Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are now answering questions that used to send users to your website. Good seo in 2026 means optimising for AI citation, not just blue links — structured data, semantic clarity, and content that an LLM can lift verbatim.
Local Competition Has Caught Up
Five years ago, half the businesses across the North East didn’t take seo seriously. That’s no longer true. Your competitors are spending, learning, and getting better month on month. The cost of doing nothing is now higher than the cost of doing it well.
Buyers Research Differently
Modern B2B and B2C buyers don’t just “Google” you any more. They check LinkedIn, Reddit, YouTube, Companies House, your reviews, your last three blog posts, and what AI tools say about you — before they ever fill in a contact form. SEO in 2026 has to cover all those surfaces, not just rankings.
Avoid These Traps
SEO Mistakes We See A Lot.
Before you spend a penny — whether with us or anyone else — check whether you’re about to fall into one of these.
1. Chasing The Wrong Metric
Rankings, impressions, followers, traffic — none of these pay the bills. We measure enquiries, qualified leads, revenue. If your agency reports anything else as the headline, ask why.
2. Buying Templates, Not Strategy
Cheap packaged seo bundles look like a bargain until you realise every client gets the same playbook. Your business isn’t generic — your strategy shouldn’t be either.
3. 12-Month Lock-Ins
Any agency that needs a year’s commitment to do good work doesn’t trust their own work. Our clients stay because the results are there — not because they’re contractually stuck with us.
4. Ignoring AI Search
Google AI Overviews, ChatGPT and Perplexity are already eating organic traffic. Most agencies haven’t adapted. We optimise for AI citation alongside traditional ranking — one is the future, both matter today.
5. Reporting In Vanity
100-page reports with no story aren’t reporting — they’re cover. Ours fit on one page: what we did, what changed, what’s next. If you want the underlying data, it’s yours to dig into — but the headline tells the story.
6. Outsourcing The Bits That Matter
Bigger agencies subcontract design to one country, dev to another, content to a third. We don’t. The same team that pitched you does the work — so the strategy you bought is the strategy you get.
Investment & Timelines
What SEO Costs across the North East.
Honest answer: it depends. But here’s how we structure things so you know what to expect before the first call.
One-Off Project
From £1,500
A fixed-scope piece of work with a defined deliverable — a website rebuild, an SEO audit-and-fix, a brand refresh. Quoted up front, paid 50/50 (deposit + completion). Typical delivery: 2–6 weeks depending on scope.
Monthly Retainer
From £500/mo
Ongoing seo, optimisation, reporting and support. Rolling monthly — cancel any time with 30 days’ notice. No 12-month lock-in. You get a real human, a real report, and real changes every month.
Strategic Partner
Bespoke
For businesses where digital is the front line. Multi-channel programme — seo alongside everything else we do (web, brand, automation, content). Quarterly strategy, monthly delivery, dedicated team. Scoped to your business.
Not sure where you fit? Book a free 30-minute call. We’ll talk through your situation, give you an honest steer on what makes sense for the size of business you are, and you’ll leave with a clear next step — whether that’s working with us, working with someone else, or doing it yourself.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
SEO FAQ
Common Questions
Everything you need to know about our SEO service.
SEO is a long-term strategy — most clients see meaningful improvements within 3–6 months. At STACK Leisure, we achieved +145% organic traffic growth through consistent SEO, Google Ads, and content improvement.
No honest SEO agency can guarantee specific rankings — Google’s algorithm considers hundreds of factors. What we do guarantee is a transparent, data-driven approach. Our Gentoo Group work delivered +17.15% organic traffic through strategy, not shortcuts.
On-page SEO focuses on content your visitors see — titles, headers, copy, and images. Technical SEO is the under-the-hood work: site speed, crawlability, mobile performance, and structured data. You need both to rank well.
Absolutely. While we’re proudly based in Sunderland, we work with clients across the UK and internationally. Law Debenture, a FTSE 250 investment trust, is one of our London-based SEO and PPC clients.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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Available across the North East
Free Strategy Audit
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
No contracts
Free consultation
Reply within 24hrs
Request Your Free Audit
Takes 30 seconds. No jargon, just results.