Evolving with purpose:
Swayed Greyhound’s brand refresh.
This wasn’t just a visual update. It was about building a brand that could actually carry the weight of the business behind it — from first handshake to follow-up email.
- WHO — Swayed Greyhound
- WHAT — Brand Redesign, Print Design, Motion Design, Digital Assets
- WHEN — 2023 – 2025
- WHERE — North East England
- HOW — Full brand system built across print, motion, and digital touchpoints
Build the Brand
from the Ground Up.
Swayed Greyhound came to us with a clear sense of who they are — business trainers and coaches who put people first. What they needed was a brand that said the same thing before they opened their mouth.
- Complete visual identity redesign
- Greyhound mark redrawn from scratch
- Brand system to carry across every touchpoint
Fixing the
Foundations.
The first year was about getting the core identity locked in. We rebuilt the greyhound mark, set the colour palette — bold magenta, clean black and white — and made sure everything worked together as a system. Once the brand was solid, the print work followed.
- Greyhound illustration redrawn for flexibility and impact
- Magenta, black, and white colour system established
- Business card design — double-sided, print-ready
- Pop-up banner design for events and networking
Growth & Digital
Presence.
With the brand foundations solid, year two was about taking it online. LinkedIn is where Swayed Greyhound’s clients live — so we made sure the brand was showing up there properly. A new banner and profile design that carries the full identity into their most important professional channel.
- LinkedIn banner and profile design
- On-brand. On-platform. On point.
Rooted in People
& Performance.
Every email Swayed Greyhound sends is now a brand moment. We built a custom HTML email signature that keeps the identity consistent across every inbox, every time — because the details matter just as much as the big picture.
- Custom HTML email signature
- Consistent brand presence across all communications
- Magenta, black, and white — every time, no exceptions
Brand Reveal
Sequenced brand reveal animation — the greyhound, the wordmark, the tagline, each element landing in turn. Built for social, presentations, and anywhere Swayed Greyhound wants to make an entrance.
Business Card Move
A business card does more than carry contact details — it carries the brand. Designed to feel as confident as they do.
Business Card Unravel
The brand comes alive — every element given its moment. Replayable, shareable, unmistakably theirs.
LinkedIn Preview
LinkedIn banner and profile design — carrying the full identity into their most important professional channel.
Email Signature
Custom HTML email signature keeping the identity consistent across every inbox, every time.
Swayed Greyhound
Two years of brand, built to last.
What could we do for you?
All projects, designs, and assets shown were produced by Northern Digital in partnership with Swayed Greyhound. All work and intellectual property remains the ownership of Swayed Greyhound. This case study is presented with permission to demonstrate capability.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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