Scream for pizza:
Vigano Vegan Cheese.
High-resolution food photography and a engaging promo video showing Vigano Vegan Cheese’s versatility and texture at Scream For Pizza.
- WHO — Vigano & Scream For Pizza
- WHAT — Food Photography, Promotional Video, Branding, Packaging
- WHEN — 2019
- WHERE — North East, England
- HOW — On-location shoot, studio lighting, video production
Showing
Vegan Cheese.
At NORTHERN, we developed a comprehensive promotional package for Vigano Vegan Cheese. This project included capturing high-resolution images and producing a engaging promo video to showcase the product’s versatility and texture.
- Appetising imagery showing cheese in various pizza dishes
- Natural and studio lighting to enhance visual appeal
- Engaging video capturing melting properties and texture
Vigano
in Action.
The promotional video captures Vigano Vegan Cheese in action — melting, stretching, and looking delicious on pizza.
Vigano
in Action.
The promotional video captures Vigano Vegan Cheese in action — melting, stretching, and looking delicious on pizza.
Video Transcript
The promo opens with a shot of the Scream For Pizza kitchen, steam rising, ovens glowing. Then you get this beautiful close-up of Vigano Vegan Cheese being scattered across a fresh pizza base. The camera gets right in there as it goes into the oven and you watch the cheese start to melt, bubble, and stretch. That's the money shot right there. It looks absolutely indistinguishable from traditional mozzarella. You see the chef pulling a slice away and getting that proper cheese pull, strings stretching between the slices. The lighting is warm and natural, giving everything this really appetising golden glow. We cut between close-ups of the finished pizzas and wider shots of the Scream For Pizza venue, showing the vibrant atmosphere. The whole thing is designed to make your mouth water whether you're vegan or not. Because that was the brief really, show people that vegan cheese doesn't mean compromising on taste or texture. The video ends on a hero shot of a perfectly topped pizza with the Vigano branding overlaid. Short, punchy, and makes you want to order a pizza immediately.
From Planning
to Plate.
The project aimed to emphasise the delicious and adaptable nature of Vigano Vegan Cheese, making it appealing to both vegan and non-vegan audiences.
- Collaborated with the client to define the project’s vision
- Utilised the bold ambiance of Scream For Pizza
- Captured high-resolution images and video footage
- Enhanced visuals to maximise appeal and engagement
Beyond the
Shoot.
The final product effectively communicated the quality and versatility of Vigano Vegan Cheese, aiding in its promotion and appeal to a wider audience.
- Packaging design for retail distribution
- Brand identity and logo development
- Product mockups for marketing materials
Vigano & Scream For Pizza
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