citizenM Hotels:
Food, People and Plates with Personality.
Bold new flavours, bold spaces, and content designed to stop the scroll.
- WHO — citizenM Hotels
- WHAT — Content Creation, Social Media Assets & Menu Photography
- WHEN — 2016
- WHERE — Rotterdam, Netherlands
- HOW — Styled food photography, chef collaboration, and social-first content creation
More Than
What’s on the Plate.
citizenM’s food offering isn’t just about what’s on the plate — it’s about experience. The brief was to visually bring new menu items, breakfast launches, and weekly noodle events to life in a way that felt bold, modern, and unmistakably citizenM.
- Clean, contemporary food styling
- Natural interaction between people and plates
- Content designed specifically for social platforms
From Preparation
Through to Final Plating.
We worked closely with the hotel’s chefs to ensure every dish was photographed at its absolute best — from preparation through to final plating. Alongside this, we hired and directed models to create relaxed, lifestyle-led moments that showed how the food fits into the wider citizenM experience.
- Chef collaboration for every dish
- Lifestyle-led moments with directed models
- Versatile imagery across menus, screens, and feeds
High-Quality Menu
and Promotional Photography.
From high-quality plated shots to food preparation, the imagery helped citizenM promote their evolving food offering with confidence and clarity. Social-ready assets for ongoing campaigns and events, with consistent visual storytelling across food, people, and space.
- High-quality menu and promotional photography
- Social-ready assets for ongoing campaigns and events
- Consistent visual storytelling across food, people, and space
citizenM Hotels
Bold new flavours deserve bold new visuals
What could we do for you?
Screenshots
& Photography
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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