Google Ads and paid social campaigns built for Sunderland businesses. We’re based at the BIC on Wearside, so your PPC agency is literally round the corner — delivering real results, not empty promises.
No fluff. No jargon. Just proper work that moves your business forward.
Put your Sunderland business at the top of Google when local customers are searching. We pick the right keywords, write ads that actually get clicked, and improve every campaign so you’re paying for conversions — not wasted traffic.
Keep your brand in front of Wearside customers who visited your site but didn’t convert. Our remarketing campaigns bring them back with targeted display ads across the web — so you’re never forgotten.
Scroll-stopping Facebook, Instagram, and TikTok campaigns built for Sunderland audiences. Whether you’re a city centre retailer or a Wearside service provider, we create paid social that turns local followers into paying customers.
Hyper-local targeting across Sunderland, from the city centre to Washington, Houghton, and the coast. We make sure your budget reaches customers within your service area who are genuinely ready to buy.
Sunderland is a city on the move — new developments, growing businesses, and customers who search online before they buy. PPC puts you in front of those people at the exact moment they’re looking for what you offer, whether they’re in the Bridges, browsing from Roker, or searching on their lunch break at the BIC.
We’re a Sunderland agency through and through — based at the BIC on Wearside. When you work with us, you get face-to-face meetings, local market knowledge, and a team that genuinely understands what makes this city tick.
From the city centre and the Bridges to Doxford Park, Washington, and Seaham, we build PPC campaigns that reach Sunderland customers where they are. We know the local market because we live and work here — our office is at the Sunderland Business & Innovation Centre.
A four-step process refined over 13+ years and 60+ brands. No fluff — just the work that actually moves the needle in Sunderland.
We start with a free no-obligation audit. We’ll dig into your current ppc performance, your competitors in Sunderland, and what’s actually possible inside your budget — before anyone signs anything.
We put together a clear plan with realistic targets, costs and timeframes. You see exactly what you’re getting, what we’re measuring, and how we’ll report. No surprises, no upsells you didn’t ask for.
We get on with the work. Direct access to Dave and the team — no account managers, no gatekeepers, no subcontracted offshore studio. Weekly check-ins, monthly reports, and a Slack/WhatsApp channel for quick questions.
The work doesn’t stop at launch. We track what’s working, drop what isn’t, and keep iterating — whether that’s rankings, ad spend, conversion rate, or all three. You get a clear report every month showing what changed and why.
Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are now answering questions that used to send users to your website. Good ppc in 2026 means optimising for AI citation, not just blue links — structured data, semantic clarity, and content that an LLM can lift verbatim.
Five years ago, half the businesses in Sunderland didn’t take ppc seriously. That’s no longer true. Your competitors are spending, learning, and getting better month on month. The cost of doing nothing is now higher than the cost of doing it well.
Modern B2B and B2C buyers don’t just “Google” you any more. They check LinkedIn, Reddit, YouTube, Companies House, your reviews, your last three blog posts, and what AI tools say about you — before they ever fill in a contact form. PPC in 2026 has to cover all those surfaces, not just rankings.
Before you spend a penny — whether with us or anyone else — check whether you’re about to fall into one of these.
Rankings, impressions, followers, traffic — none of these pay the bills. We measure enquiries, qualified leads, revenue. If your agency reports anything else as the headline, ask why.
Cheap packaged ppc bundles look like a bargain until you realise every client gets the same playbook. Your business isn’t generic — your strategy shouldn’t be either.
Any agency that needs a year’s commitment to do good work doesn’t trust their own work. Our clients stay because the results are there — not because they’re contractually stuck with us.
Google AI Overviews, ChatGPT and Perplexity are already eating organic traffic. Most agencies haven’t adapted. We optimise for AI citation alongside traditional ranking — one is the future, both matter today.
100-page reports with no story aren’t reporting — they’re cover. Ours fit on one page: what we did, what changed, what’s next. If you want the underlying data, it’s yours to dig into — but the headline tells the story.
Bigger agencies subcontract design to one country, dev to another, content to a third. We don’t. The same team that pitched you does the work — so the strategy you bought is the strategy you get.
Honest answer: it depends. But here’s how we structure things so you know what to expect before the first call.
A fixed-scope piece of work with a defined deliverable — a website rebuild, an SEO audit-and-fix, a brand refresh. Quoted up front, paid 50/50 (deposit + completion). Typical delivery: 2–6 weeks depending on scope.
Ongoing ppc, optimisation, reporting and support. Rolling monthly — cancel any time with 30 days’ notice. No 12-month lock-in. You get a real human, a real report, and real changes every month.
For businesses where digital is the front line. Multi-channel programme — ppc alongside everything else we do (web, brand, automation, content). Quarterly strategy, monthly delivery, dedicated team. Scoped to your business.
Not sure where you fit? Book a free 30-minute call. We’ll talk through your situation, give you an honest steer on what makes sense for the size of business you are, and you’ll leave with a clear next step — whether that’s working with us, working with someone else, or doing it yourself.
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
Everything you need to know about our PPC & Social Ads in Sunderland service.
It depends on your industry and competition. We’ve run effective local campaigns from £500/month for Sunderland businesses, all the way up to five-figure budgets for national clients like Law Debenture. We’ll recommend a budget that makes sense for your goals.
Absolutely. We can geo-target down to individual postcodes — so whether you want to reach customers in SR1, Washington, Houghton-le-Spring, or the whole of Wearside, your ads only show to the people who matter.
We’re based at the Sunderland BIC, so yes — we’re always happy to meet in person. We find that sitting down together makes campaign planning and reporting far more productive.
PPC delivers results fast. Your ads can be live within days, and we typically see meaningful data within the first two weeks. At Capture Expense, restructuring their campaigns delivered +285% conversion rate improvement.
Yes, both. We run Google Search, Display, and Shopping campaigns alongside paid social on Facebook, Instagram, and TikTok. For STACK Leisure we combined PPC with SEO and email for +145% traffic growth.
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
Takes 30 seconds. No jargon, just results.
Ready for a colourful conversation about your next big idea? We'll bring the crayons, you bring the dreams — and maybe biscuits.
