Industry Playbooks

Six sectors.
One system.

Generalist agencies sell the same proposal to a dentist, a restaurant, and a SaaS founder. We don't. Each industry has its own playbook — the tooling, the automations, the KPIs, the funding routes — pre-shaped for the work that actually moves the needle.

Northern AI Suite + Make.com stack Fixed-price tiers from £65/mo NBSL eligible for North of Tyne SMEs
01 Hospitality

Hospitality
AI Suite

Restaurants, hotels, venues. Booking automations, no-show recovery, post-visit review chasers, Google review velocity. The system that turns covers into repeat covers — and quiet nights into filled diaries.

Northern AI Suite SMS Reviews
See Playbook
02 Food & Drink

Food
Brands

Producers, takeaways, dark kitchens, drink brands. Order automations, loyalty flows, multi-location review handling, packaging-to-DTC funnels. Prima Cheese-grade systems for independents.

E-commerce CRM Brand
See Playbook
03 Property & Housing

Property
+ Housing

Estate agents, mortgage brokers, social housing. Lead-to-instruction automation, FCA-compliant comms, introducer onboarding, applicant nurture. The same playbook used to fix HomeQuest's lead loss.

FCA-aware Pipeline Introducers
See Playbook
04 Retail & E-commerce

Retail
+ E-commerce

Independents, multi-channel sellers, DTC brands. Cart-recovery flows, post-purchase nurture, click-and-collect automation, integrated brand + product photography. Conversion before catalogue.

Shopify-ready CRO Photography
See Playbook
05 Financial Services

Finance
+ Advisory

Accountants, IFAs, mortgage brokers, finance-adjacent SaaS. Compliance-aware lead capture, document automation, client-portal handoff, review velocity. Built around the regulators, not against them.

Compliance Document Flow Portal
See Playbook
06 SaaS & Technology

SaaS
+ Tech

Bootstrapped SaaS, technical founders, scale-ups. Activation automations, churn-flag flows, demo-to-trial nurture, integrated content + SEO + PPC. Built by someone who's shipped product, not just sold to one.

Lifecycle Activation SEO
See Playbook

Not on the list?
Talk anyway.

The playbooks aren't gates. They're just where we've already done the work. Trades, clinics, salons, gyms, professional services — the stack is the same, the moves just change. First call's free, no pitch.

Get In Touch

Let's Colour-in
Together.

Ready for a colourful conversation about your next big idea? We'll bring the crayons, you bring the dreams — and maybe biscuits.

Email
hello@northern.digital
Phone
Location
Business & Innovation Centre, Sunderland SR5 2TA
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