The Varied Role of a Digital Marketing Manager
What do you think of the term Digital Marketing Manager? Do you know what a Digital Marketing Manager does? Are they social media? Are they PPC? Are they a little bit of the web? Digital Marketing Manager can mean so many different things.
Digital marketing manager title is full of different things like from social media experts, who don’t touch PPC or from people who track the conversions on Google Analytics but don’t know how to develop anything for the website. It’s a role that’s varied and complex just as the term designer can be from anything from fashion design to UI design.
I love my tech, I love digital and I love enhancing website conversion rates. From the design side to the accessibility side I’ve come to see how digital can mean so many different things to different people.
It raises quite a question, should the job title Digital Marketing Manager be a little bit different? Should we specify exactly what form of Digital Marketing Manager people do?
For example, you’ve got Web Manager, you’ve got Conversion Rate Optimization Specialist, you’ve got PPC Expert, Social Media Strategist, Social Media Creator, Content Creator, Technical UX Analyst, this list can go on and on.
How do you know what you actually need when somebody says Digital Marketing Manager? Would people need anything else? Would you need specificity to enhance what people actually want? Or would this just confuse people because they don’t know what certain terms need, or certain terms mean.
What is your real job title if you are a Digital Marketing Manager? The list can go on from Strategy Developer, Content Manager, SEO Specialist, SEM Specialist, Social Media Manager, Email Marketing Manager, Data Analyst, Budget Manager. God, where can, you can go on and on forever. But we all wear many hats. How many hats do you wear?
