Matchday Boards,
Built to Spec.
Arktech (NE) Ltd are electrical and mechanical engineers in Washington, and a Sunderland AFC club partner. They needed animated adverts for the stadium’s LED boards and a static pitchside board, to the club’s exact specs, before the season started. We sent three concepts the morning after our first call and delivered the final files that afternoon.
- WHO — Arktech (NE) Ltd, electrical & mechanical engineers
- WHAT — Motion Graphics, LED Board Adverts, Static Board Artwork, Logo Rebuild
- WHEN — July 2026
- WHERE — Washington & the Stadium of Light, Sunderland
- HOW — Honest advice on what stadium ads can do, three animated concepts, then final files built to the club’s specs
A Club Partner,
A Hard Deadline.
Simon Bates, Arktech’s director, got in touch through our website. Arktech had a Sunderland AFC partnership for the coming season and needed adverts for the LED boards around the pitch. The club sent over its asset specs and a deadline of 7 August. Simon wanted the full list of what Arktech do on screen: electrical, mechanical, process pipework, fabrication, panel building, networking and software, finishing on their line “In Pursuit of Excellence”.
- Animated adverts for the perimeter and mid-tier LED boards
- A static pitchside board
- Seven services and a strapline, readable from the stands
Be Remembered,
Not Clicked.
Before we quoted, we told Simon the truth about stadium advertising. Nobody scans a QR code mid-match, and tracking enquiries from a pitchside board is close to impossible. What it is brilliant at is getting a name known in front of a big local crowd. So we designed for recognition: a bold logo, a clear list of services and nothing fiddly to read. That way, when someone in the stands needs an engineer, Arktech is the name they remember.
- Brand awareness over a call to action
- Big logo, short words, high contrast
- Agreed on a call before any design started
Three Directions,
The Next Morning.
The morning after our call, Simon had three animated concepts on a private page. Sequential Reveal spotlights each service in turn. Full Capability Grid brings all seven in together. Rotating Wipe slides the services past the logo for a calmer look. Each one was shown as a pitchside banner, a 16:9 big screen version and a square for social, so he could judge them in place, with a “Choose this concept” button under each.
- Three animated concepts, 12-second loops
- Each shown in banner, big screen and square formats
- One private page to compare and choose
Concept Two,
Bigger Logo.
Simon chose the Full Capability Grid, with one change: a bigger logo. It made sense. The grid shows everything Arktech do at a single glance, which suits a board people see for a few seconds at a time. We made the change across every format the same morning and updated the page to show only the chosen concept, with each file ready to download.
- All seven services visible at once
- Logo enlarged across every format
- Concept page updated with download buttons
The Club’s Specs,
To the Pixel.
LED boards are unforgiving: the wrong size or frame rate and the club sends it back. We built the finals to Sunderland AFC’s guidelines. The pre-match perimeter LED is 5184 by 144 pixels at 60 frames a second. The mid-tier LED is 2880 by 160 at 50. Both run 30 seconds, playing the animation through twice. The static board is a print-ready PDF at 20 by 2 feet, taken from the perimeter design with Arktech’s sales email added, as Simon asked. Each file is named with its spec so the club can drop it straight in.
- Perimeter LED: 5184 × 144 px, 60 fps, 30 seconds
- Mid-tier LED: 2880 × 160 px, 50 fps, 30 seconds
- Static board: 20 × 2 ft print-ready PDF
- Files named by spec for the club’s system
Animated in Code,
One Change, Every Size.
The only logo artwork Arktech could find was too low-resolution to animate cleanly, so we rebuilt the lockup from scratch: the ARK and TECH wordmark, the red pulse line and the red frame. The adverts themselves are built in code rather than keyframed by hand. Every format reads its size from one list, so when Simon asked for a bigger logo, or the club gave us its exact board sizes, every version updated at once.
- Logo lockup rebuilt sharp at any size
- One design system feeding every board format
- Changes made once, rendered everywhere
Arktech (NE) Ltd
Stadium LED adverts, from first call to final files in two days.
Got a sponsorship or screen slot to fill?
Screenshots
& Photography
Motion graphics, static board artwork and the logo rebuild shown were produced by Northern Digital for Arktech (NE) Ltd. The Arktech name and logo belong to the client. Sunderland AFC is named only as the venue for the client’s own partnership; this page is not endorsed by the club. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
Request Your Free Audit
Takes 30 seconds. No jargon, just results.