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Case Study

Found online,
and every pound tracked.

A website, a custom local-SEO plugin, a managed Google Ads account and a bespoke cookieless tracking dashboard for Flix Electrics — getting a NAPIT-registered electrician found across Hampshire, and making every pound of ad spend accountable.

  • WHO — Flix Electrics Limited
  • WHAT — Web Design, Custom Local-SEO Plugin, Google Ads, Cookieless Tracking Dashboard
  • WHEN — 2026
  • WHERE — Fleet, Farnborough & South East England
  • HOW — A trust-led site, a bespoke SEO plugin, a tightly managed Google Ads account and real-time attribution so nothing is guessed
Flix Electrics
The Brief

Win the Local
Electrician Search.

When someone needs an electrician they search local and decide fast. Flix needed a site that earned trust in seconds and actually showed up when people in Fleet, Farnborough and the surrounding towns searched — for rewires, EV chargers and emergency callouts.

  • Trust-first design that converts in seconds
  • Built to rank for local, high-intent searches
  • Clear services: rewires, EV chargers, emergency callouts
The Brief
The Build
The Build

A Custom Plugin
Built to Rank.

On top of a clean WordPress build, we wrote a bespoke local-SEO plugin for Flix — generating the location-and-service landing structure that wins local search, with NAPIT credentials and clear calls to action throughout. Not an off-the-shelf theme: a site engineered to be found.

  • Bespoke WordPress local-SEO plugin
  • Location × service landing structure for local ranking
  • NAPIT credentials and clear quote CTAs throughout
Google Ads

Cheap Clicks,
Then Cheaper.

We ran and actively managed Google Ads for Flix — 325 clicks at just 66p each on a lean £215 monthly budget. Then we did what most agencies don’t: audited where the money was leaking. Out-of-area clicks and competitor-name searches were quietly draining budget, and one advert was scoring 3/10 for relevance and dragging its position down.

  • 325 clicks at 66p average cost per click
  • Cut out-of-area and competitor-name waste
  • Fixed ad relevance — matched ads to the right landing pages
Google Ads
The Tracker
The Tracker

Every Pound,
Accounted For.

Running ads blind is how budgets vanish. So we built Flix a bespoke live tracking dashboard — cookieless, roughly 100% coverage — that ties every visitor, every enquiry and every pound of ad spend together in real time. No guessing which half of the budget worked: it’s all there, live, whenever they want to look.

  • Bespoke cookieless tracking dashboard
  • Every visitor and every pound of ad spend, in real time
  • Honest, see-it-yourself reporting — no black box

Very good experience, very knowledgeable and trustworthy. Highly recommend.

Flix Electrics Fleet, Hampshire

Flix Electrics

A trade site engineered to be found — and measured.

Want to win your local search and see where every pound goes?

Disclosure

Website, local-SEO, Google Ads and tracking work shown were produced by Northern Digital for Flix Electrics Limited. Figures are from the managed Google Ads account. Presented with permission to demonstrate capability.

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What clients say about our work

Real reviews from real businesses.

5.0 (32 reviews)

Had a website made from scratch was done within 4 days and turn around was great.

R
Reece Storey
Web Design

Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.

B
Ben Wilson
Web Design, Branding

Very good experience, very knowledgable and trustworthy. Highly recommend.

F
Flix Electrics
Web Design
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