Quiet Luxury,
Easy to Buy.
Botanic is a premium lingerie brand started by Mia Ogden. She needed an online shop that feels as soft and considered as the product, and the tools to grow a mailing list from day one. We designed and built the site and set her up on Brevo.
- WHO — Botanic Lingerie, a premium lingerie brand
- WHAT — Brand Guidelines, Ecommerce Design & Build, Style Quiz, Brevo Email Marketing Setup
- WHEN — 2025 – 2026
- WHERE — North East England, selling UK-wide
- HOW — A custom WordPress and WooCommerce shop with room to grow
A Shop That Feels
Like the Product.
The brief was a custom WordPress ecommerce site for a premium lingerie brand. It had to look beautiful, be simple to use and help Mia get to know her customers. That meant a shop, a style quiz to collect size, colour and style preferences, brand pages such as About and a sizing guide, a blog, and email marketing through Brevo for early sign-ups.
- Custom WordPress and WooCommerce build
- Style quiz to learn customer preferences
- About, size guide and blog pages
- Brevo for sign-ups and email campaigns
Black, Berry
and Blush.
Before the build we set the brand down on a single guidelines sheet: the interlocking Botanic wordmark, the script B monogram with “The secret to sexy”, three typefaces and a six-colour palette of black, charcoal, deep berry, stone, blush and white. Every page, product card and button on the site comes back to that sheet.
- Wordmark and monogram lock-ups
- Six-colour palette with hex values
- Display, serif and script type roles
Lead With
the Pictures.
Lingerie sells on how it looks and feels, so the homepage is built around Botanic’s own photography. A full-width hero introduces the Signature Collection, then soft pink panels lead you into shopping by colour, bridal and the Soft Luxe range. Headings are set in an elegant serif and the copy is kept short.
- Full-width hero with a clear collection message
- Shop by colour, bridal and collection
- Real customer reviews on the homepage
Find It,
Then Buy It.
The shop runs on WooCommerce with price and colour filters, so customers can narrow things down fast. Product pages show colour and size options as simple buttons, with fast payment options and pay-later messaging close to the add to basket button.
- Price and colour filters
- Colour and size picked with one tap
- Express checkout and pay-later options
Find Your
Botanic Match.
The style quiz asks customers about fit, style and comfort, so Botanic can suggest pieces that suit them. It also gives people a reason to share their details, which feeds straight into the mailing list. The quiz is offered on its own page and pushed from a strong call to action lower down.
- Quiz on size, style and comfort preferences
- Answers help shape product suggestions
- Discount offered for completing it
Help With
the Hard Part.
Buying lingerie online means guessing your size. The size guide explains how to measure band and cup in plain steps, and the About page tells Botanic’s story in Mia’s own voice. Both answer the questions that stop people buying.
- Plain-English measuring guide
- Founder’s mission and philosophy
- Links to both from every page
A List From
Day One.
A new brand needs people to sell to. The brief included Brevo from the start, so the site could collect early sign-ups and Botanic could email them. We set it up and supported Mia while she found her feet with it, so she can run her own campaigns.
- Brevo email marketing set up for the brand
- Hands-on support getting started
- Style quiz and sign-ups give her a reason to join
The Brand
in the Box.
The same brand carries through to the parcel: a berry card with the Botanic wordmark sits on top of tissue-wrapped lace. The website and the packaging look like one brand, which is what makes a small label feel premium.
- Wordmark used across web and packaging
- Berry and blush colours carried through
- Consistent look from first click to delivery
Dave at NORTHERN is fantastic to work with. He was friendly, approachable, and really supportive throughout the whole process of creating my new business website. He took the time to understand what I needed and delivered a site I’m really happy with. On top of that, he also offered great support with Brevo, which has been really helpful. I’d definitely recommend NORTHERN to anyone looking for a professional and supportive service.
Botanic Lingerie
A premium ecommerce shop with a style quiz and email marketing built in.
Launching a product brand online?
Screenshots
& Photography
Website, brand guidelines and email marketing setup shown were produced by Northern Digital for Botanic Lingerie. Product photography and packaging photos belong to Botanic. Review taken from Northern’s Google Business Profile. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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