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Case Study

Time Well
Spent.

Rigga Repairs services and repairs watches by hand. We spent time at the bench with founder Richard Rigg and came away with a series of interview films, close-up B-roll and stills he can use on social media and his website.

  • WHO — Rigga Repairs Ltd, watch repair and servicing
  • WHAT — Video Production, Interview Films, B-Roll, Photography, Social Media Clips
  • WHEN — 2024
  • WHERE — On location in the Rigga Repairs workshop
  • HOW — One shoot, filmed as interviews plus close-up detail, edited into a library of content
The Brief

Show the Craft,
Not Just the Shop.

Watch repair happens at a bench, under a loupe, with parts smaller than a grain of rice. Most people never see it. Rigga Repairs wanted content that shows customers the skill and care that goes into every watch, and gives them a reason to trust a local repairer with something precious.

  • Content for social media and the website
  • Real work, filmed in the real workshop
  • Richard on camera, in his own words
The Brief
Interview Films
Interview Films

One Question,
One Film.

We filmed Richard answering the questions customers actually ask, then cut each answer into its own short film. Each one carries the question as a title alongside the Rigga Repairs logo, so it works on its own in a feed.

  • Why did you start Rigga Repairs?
  • Hesitant about watch repairs? What does a service look like?
  • What makes you different? What sets you apart?
  • Most challenging and most complex repairs
  • Most rewarding part of the job, and his favourite watch
Close-up B-Roll

Tweezers, Loupe
and a Steady Hand.

Between interviews we shot close-up detail: movements stripped down on the bench, hairsprings, tweezers and screwdrivers, and Richard working under the loupe. This footage sits under the interviews and also stands on its own as short clips.

  • Macro shots of movements and parts
  • Tools, bench and workshop detail
Close-up B-Roll
Social Clips
Social Clips

Short Clips
for Every Week.

We exported a set of short, punchy clips from the B-roll for Instagram. Each one shows a single moment of a repair, so Rigga Repairs has a steady supply of posts without needing to film again.

  • Short clips exported for Instagram
  • One moment of a repair in each clip
  • Ready to post alongside the interview films
Stills

Images That
Earn Trust.

The same shoot gave Rigga Repairs a set of strong stills: Richard at work, the bench, the tools and the movements themselves. They suit the website, social headers and anywhere he needs to show what he does.

  • Portraits of Richard at the bench
  • Detail shots of watch movements
  • Workshop and tools imagery
Stills
In Use
In Use

Seen by
Customers.

The content went out on Rigga Repairs’ channels, and Richard told us he had lots of comments from people enjoying it.

  • Posted on Rigga Repairs’ social channels

I was completely enthralled by the content I had seen Dave create for other businesses, so it was a real privilege to have him come and work his magic with my business. His professional approach and clear communication helped me to allow him to create some brilliant videos and images for me. I have already had lots of comments on how much people are enjoying the content he has created for me. I would definitely recommend Northern to all of my business contacts.

Rigga Repairs Google review

Rigga Repairs

Interview films, B-roll, stills and social clips from one shoot.

Want people to see the skill behind your business?

Gallery

Screenshots
& Photography

Interview film: any watch in the world, what would you choose?
Interview film: what makes you different?
Interview film: what does a service look like?
Interview film: most challenging repair
Interview film: most complex repair
Interview film: most rewarding part of your job
Richard Rigg working under a loupe
Repairing a watch movement at the bench
Watch movement on the bench
Movement and hairspring detail
Close-up of watch repair with tweezers
Working on a movement under magnification
Rigga Repairs workbench and parts
Watchmaker tools on the bench
Movement in a parts tray
Disclosure

Video, interview films, B-roll, social clips and stills shown were filmed, photographed and edited by Northern Digital for Rigga Repairs Ltd. The Rigga Repairs logo and website are the client’s own. Presented with permission to demonstrate capability.

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