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Case Study

Let the members
do the talking.

PLMS is a business networking group run by Paul and Dawn. We turned what its members say about it into a 16-page testimonial booklet that looks as considered as the group feels.

  • WHO — PLMS, a business networking group
  • WHAT — Testimonial Booklet, Layout Design, Page Template System
  • WHEN — December 2024
  • WHERE — UK
  • HOW — One page template, used fourteen times, so every member gets the same space and care
PLMS testimonial booklet cover PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet testimonial page PLMS booklet back cover
The Brief

Good Words,
Nowhere to Live.

PLMS mixes face-to-face meetings with online sessions and puts real effort into passing leads between members. Its members say so in their own words. PLMS wanted those words gathered in one booklet, in a design that showed the PLMS ethos.

  • Member testimonials gathered into one piece
  • One booklet that is easy to share
  • A look that fits the existing PLMS brand
The Brief
The Look
The Look

Burgundy,
Brushed with Gold.

We built the booklet around the PLMS logo: three gold circles joined in a ring. Deep burgundy panels carry the brand colour, gold arcs and dot grids frame each page, and clean Montserrat type keeps the words easy to read. The result feels warm and a bit premium, which suits a group that wants members to feel looked after.

  • Burgundy and gradient gold palette from the logo
  • Gold arcs and dot grids as page furniture
  • Montserrat for headings, names and body text
The Template

Same Frame,
Every Member.

Each testimonial gets a full page to itself. A framed photo sits on the burgundy panel, the logo ring links it to the words, and the quote, five gold stars, the member’s name and their business follow in the same order every time. Nobody is squeezed into a corner, and the reader always knows where to look.

  • One page per member, no cramming
  • Framed portrait, quote, stars, name and business
  • The same layout across all fourteen stories
The Template
Fourteen Stories
Fourteen Stories

Real People,
Real Businesses.

The booklet features fourteen members, from water treatment and laser cleaning to recruitment, coaching and legal services. The template is strict, but the photos are their own, so each page still feels personal. Small mirrored and flipped details keep the run of pages from feeling repetitive.

  • Fourteen member testimonials
  • Members’ own photos, framed consistently
  • Mirrored panels to vary the rhythm
Front and Back

Clean Open,
Clear Close.

The cover keeps it simple: the PLMS logo, the word Testimonials and plenty of burgundy. The back cover ends on one thing only, the PLMS web address, so anyone who has just read fourteen good reviews knows exactly where to go next.

  • Logo-led cover with no clutter
  • Back cover with a single call to action
  • Landscape format, easy to read on screen
Front and Back

Working with Northern to create our testimonial booklet has been an absolute pleasure. They really understood and embraced the unique PLMS ethos and delivered a design which is both professional and engaging. The whole process was smooth and collaborative, and the result has been a massive hit with our members. We are delighted with the outcome. Thank you, Northern, for bringing our vision to life!

Paul Lawton PLMS

PLMS

Fourteen member stories in one booklet.

Got great reviews doing nothing?

Gallery

Screenshots
& Photography

PLMS testimonial booklet cover
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet testimonial page
PLMS booklet back cover
Disclosure

Booklet design and layout shown were produced by Northern Digital for PLMS. The PLMS logo, member photos and testimonials were supplied by the client and its members. Presented to demonstrate capability.

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