A brand with
30 years behind it.
Brand identity, print, photography, motion and a full website for Dolezal Consulting — an independent marketing consultancy whose clients include Sage, NCFE, Wellcome and the NIHR. The pedigree was there. The brand needed to say so.
- WHO — Dolezal Consulting — Joanne Dolezal, CIM Chartered Marketer
- WHAT — Brand Identity, Logo & Z-Mark, Print & Business Cards, Website, Content
- WHEN — 2026
- WHERE — Newcastle & across the UK
- HOW — A complete brand system built from the ground up, then carried through print and a full website
Look as Credible
as the Work.
Joanne Dolezal has spent 30+ years helping specialist organisations — in healthcare, education, technology, renewables and life sciences — find their USP and grow. A CIM Chartered Marketer with a client list most agencies would envy. What she needed was a brand and a presence that said all of that before the first conversation.
- 30+ years of marketing pedigree to live up to
- Clients across healthcare, education, tech & life sciences
- Credibility without the tired consultancy clichés
More Than
a Logo.
We built the identity from the essence of the business out — a confident wordmark, a warm teal palette and an elegant editorial type system that feels considered, not corporate. The result reads as senior, specialist and trustworthy: exactly how Joanne works.
- Primary logo and full colour system
- Warm teal palette with an editorial serif voice
- A brand that scales from a card to a conference stand
The Dolezal
Z-Mark.
At the heart of the identity sits the “Z” monogram — a radiating sunburst mark that works as an avatar, a favicon, a watermark and a hero graphic. One shape that carries the whole brand, instantly recognisable wherever it appears.
- A single mark that works at every size
- Sunburst motif carried across the website
- Avatar, favicon, watermark and hero in one
Business Cards,
With Spot UV.
The brand needed to feel as considered in the hand as on the screen. We designed a portrait business card with a spot-UV finish on the logo and name — the kind of detail you notice before you read a word. Print-ready, proofed, and unmistakably Dolezal.
- Portrait business card system, multiple options
- Spot-UV finish on logo and name
- Print-ready CMYK artwork, fully proofed
Off WordPress,
Onto Her Own Terms.
Joanne wanted out of WordPress and the heavy software stack behind it. So we built her a fast, lightweight HTML5 site she can manage herself — identity carried throughout, with services, projects, training and a clear “book a discovery call” path. The projects section lets the work speak: Sage, NCFE, Wellcome, the NIHR National Patient Recruitment Centre and more.
- Moved off WordPress to a fast, self-managed HTML5 site
- Full site: services, projects, training, contact
- Blue-chip project showcase doing the trust-building
I have really enjoyed working with Dave at Northern Design and Digital Marketing. Dave was quick to understand me and my wish to move away from WordPress and heavy-duty software and systems. I can now manage my own website quickly and easily on HTML5. He has interpreted my wishes — and brand values — to a T. I love my new website and brand.
Dolezal Consulting
A brand built to match the pedigree.
Need a brand that earns trust on sight?
Screenshots
& Photography
Brand identity, print, photography, motion and website work shown were produced by Northern Digital for Dolezal Consulting. Client names are referenced as featured in Dolezal Consulting’s own project portfolio. Presented with permission to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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