Meet Them Once,
Follow Up Always.
Is This You? help leaders and teams perform with clearer thinking. Their founders meet a lot of people at events. We started with their business cards and the automation that turns a scanned card into an email contact, then built their CRM, email campaigns, an AI clone of John and a pitch deck.
- WHO — Is This You?, coaching for clarity, with founders John Forth and Phil Gray
- WHAT — Business Cards, Contact Capture Automation, CRM Build, Email Sequences & Templates, AI Video Clone, Presentation Deck
- WHEN — 2025 to 2026
- WHERE — Sunderland
- HOW — Print that starts the conversation, and systems that carry it on without manual data entry
A Card Worth
Handing Out.
We made business cards for John Forth and Phil Gray. The front is near-black with their details in the Is This You? type and a QR code. The back is white with the hand-drawn pink circle around the question “Is This You?”, so the brand question is the first thing people see. We designed and printed them, with a silver foil finish on Phil’s cards. As Phil put it in his Google review: “They make a real impression when handed out.”
- Cards for both founders
- QR code on every front
- Bold pink brand mark on the reverse
- Designed and printed by Northern, with silver foil
Scan the Card,
Skip the Typing.
Cards go both ways. When John and Phil collect cards at events, the details used to need typing in. We set up automations that connect their business card scanning straight into their email marketing platform, so every new contact is captured and followed up without anyone entering details by hand.
- Business card scanning linked to email marketing
- New contacts captured automatically
- Follow-up starts without manual input
One Place
for Every Contact.
Next, Is This You? wanted a proper sales database. We built it in GoHighLevel: contacts imported and tagged by audience, two sales pipelines, and email sending set up on their own domain with SPF, DKIM and DMARC so messages land in inboxes, not spam. We kept data rules in view, using consent-based capture rather than scraping.
- GoHighLevel CRM with tagged audiences
- Two sales pipelines
- Sending domain fully authenticated
- Consent-based approach to new contacts
Ten Emails
in John’s Voice.
We wrote and built two five-email nurture sequences: one for founders stuck below the next growth stage, one for The Academy coaching programme. Each runs on a timed cadence when a contact gets the right tag. All ten emails share one brand template in black, white and Is This You? green, and the copy follows John’s style: short lines, capitals for emphasis and a P.S.
- Two five-email sequences triggered by tags
- Ten brand-styled HTML templates
- Copy written in the founder’s voice
John on Camera,
Without the Camera.
John asked for an AI version of himself for ads and content. From one piece of existing studio footage we built a clone of his face, movement and voice in three quarters of a day, then stress-tested it with Geordie and Mackem dialect, including the Blaydon Races. We added a portrait cut ready for social ads, and a project page so John could watch every sample.
- Video clone built from one studio video
- Voice tested on regional dialect
- Portrait 9:16 version for social ads
- Every sample clearly labelled as AI-generated
Same John,
Eight Languages.
Two days later we took the same clone and retargeted it into eight languages. The demo page lets you pick a language and hear John explain a feature of their coaching platform in it. It shows how one script can reach clients who don’t speak English, with no extra filming.
- One clone, eight languages
- Language picker demo page
- No reshoots needed for new markets
A Deck
That Lives Online.
For client pitches we built a presentation as a web page in the Is This You? style. It covers how they help organisations cascade culture and strategy, what makes their mix of human coaching and digital tools different, and quotes from their own clients. It has a Present mode for meetings and a Download PDF button for sending on.
- Web presentation in the client’s brand
- Present mode and PDF download
- Their client logos and quotes built in
Northern have made a huge difference to how we handle our marketing. They set up marketing automations that connect our business card scanning directly into our email marketing platform, so every new contact is captured and followed up without us having to manually input details. It’s already saving us time and helping us stay in touch with more people. They also produced some fantastic print work for us. Professional, on-brand and something we’re proud to hand out. The whole process was straightforward, clear and well communicated. I’d happily recommend Northern to any business looking to streamline their marketing and upgrade their design.
Is This You?
Print, automation, CRM and AI video for one growing coaching company.
Want your follow-up to run itself?
Screenshots
& Photography
Business cards, automations, CRM build, email templates, AI clone and presentation deck shown were produced by Northern Digital for Is This You? Phone numbers and QR codes are blurred. The Is This You? logo and website belong to the client. AI video samples are AI-generated by design. Review is a real Google review. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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