Real People,
Not Stock Footage.
Circle Cloud look after the IT and cyber security of small and medium businesses from their office at Fusion Hive in Stockton-on-Tees. They wanted a film for the top of their new homepage that shows the actual team. We planned it, shot it in a day and cut it into a hero film, director interviews and a library of captioned clips for social.
- WHO — Circle Cloud, IT support and cyber security for SMEs
- WHAT — Video Production, Shoot Planning, Interviews, Editing, Captioned Social Clips
- WHEN — March to April 2026
- WHERE — Fusion Hive, Stockton-on-Tees
- HOW — One planned shoot day, then one set of footage cut for the website, YouTube, LinkedIn and reels
Show the Team,
Top of the Homepage.
IT support is hard to show. Most companies in the sector fall back on stock photos of servers and handshakes. Circle Cloud had just moved the whole team into one branded office at Fusion Hive, so they wanted to show it: the people, the space and how they work. The film would sit behind the headline at the top of their new homepage, with the copy and buttons on top.
- Background film for the homepage hero
- An interview piece with the two directors
- Landscape and vertical versions for LinkedIn and reels
A Shot List
Before the Kit.
A good shoot day is won in the planning. We built the shot list with Circle Cloud’s marketing lead: wide office shots, people working together, close-ups of hands and screens, portraits of the team at their desks, the directors walking through the office and the breakout space. We added a few of our own, like the brew corner by the branded wall and the frosted meeting room glass. Circle Cloud sorted consent forms for everyone on camera.
- Agreed shot list split into sections
- Timed schedule for B-roll, interviews and pickups
- Interview questions written in advance
- Consent forms in place before the day
One Day,
One Office.
We filmed on Friday 13 March 2026. The morning went on natural B-roll: the service desk, the dashboards, the meeting rooms, a game of pool and the company van outside. After lunch we set up in front of the blue Circle Cloud wall and interviewed both directors, then went back for afternoon pickups. Nothing was staged beyond a few moves on a gimbal. The team just did their jobs.
- Gimbal B-roll through the working office
- Close-ups of hands, screens and headsets
- Director interviews against the brand wall
The Office
Sets the Tone.
The hero film is mostly B-roll, cut to music. It opens on the frosted Circle Cloud logo and the front doors of Fusion Hive, moves through the team at work and ends on the brand wall. On the homepage it plays quietly behind “IT Support & Cyber Security for SMEs”, so the first thing a visitor sees is real people in a real office. It also lives on Circle Cloud’s YouTube channel as “Behind the scenes at Circle Cloud”.
- B-roll led, cut to music
- Plays behind the homepage headline and buttons
- Published on Circle Cloud’s YouTube channel
The Directors,
In Their Own Words.
We asked the two directors the questions a new client would ask. Why did you start Circle Cloud? What do businesses struggle with? What makes you different? Why Stockton? What should a small business expect from good IT support? Asked one at a time, the answers came out short and natural, which is exactly what you need when you cut them down later.
- 22 questions on who they are and how they work
- Both directors filmed in the same set-up
- Answers short enough to stand alone
One Shoot,
Dozens of Clips.
The interviews didn’t stop at one video. We cut every answer into its own clip with burnt-in captions, in landscape for LinkedIn and YouTube and in vertical for reels and stories. The captions are generated in code from the transcript, so every clip has the same style and timing. Circle Cloud ended up with a ready-made library of posts, from “why did you start Circle Cloud” to their money-back guarantee.
- 22 short captioned answers
- Landscape and vertical cuts of each one
- Consistent caption style across every clip
Blue Walls,
Warm People.
Circle Cloud’s office already did a lot of the work: bright blue brand walls, the cloud logo on the glass and the team in branded kit. We framed the shots to use it, so the brand sits in the background of nearly every scene without a single logo overlay. Natural light and candid moments keep it friendly rather than corporate. The stills on this page are frames taken straight from the finished film.
- Brand walls and glass used as backdrops
- Candid moments, not posed shots
- Every still here is a frame from the film
Circle Cloud
A homepage film and a library of social clips from one shoot day.
Want video that shows your real team?
Screenshots
& Photography
Filming, editing and captioned clips shown were produced by Northern Digital for Circle Cloud. Stills are frames from the finished film. Everyone on camera agreed to be filmed. The Circle Cloud name, logo and office branding belong to the client. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
Request Your Free Audit
Takes 30 seconds. No jargon, just results.