Wins Clients,
Not Just Likes.
Visual Punch is a video marketing agency in Newcastle. They wanted a website built to bring in enquiries, not just show films. We designed and built a new site around strategy, clear prices and easy ways to get in touch, then took it live without losing what the old site had built up.
- WHO — Visual Punch, a video marketing agency
- WHAT — Web Design & Build, Design System, Page Templates, Lead Tools, Migration & Go-Live, Hosting
- WHEN — 2026
- WHERE — Newcastle, working UK-wide
- HOW — A library of reusable sections, stacked into pages that each lead to a call or a quote
Strategy First,
Camera Second.
Visual Punch’s pitch is simple: most business video looks fine and does nothing, because nobody asked the right questions first. The new site had to say that clearly, show the work, explain the prices and give every kind of visitor an easy next step, from a quick quiz to a booked call.
- Clear positioning in the first screen
- Proof up front: awards, reviews and client logos
- Book a call, request filming or see prices
Twenty Sections,
Endless Pages.
Instead of designing each page from scratch, we built a library of 20 numbered section templates: heroes, video grids, case study cards, three styles of pricing, eight service layouts in dark and light, calls to action and FAQs. Each page is made by stacking them, so new pages are quick to make and always match.
- 20 reusable section templates
- Lime, navy and pink palette with Montserrat type
- Shared card, button and spacing rules
Is This Agency
Right for You?
The homepage tells a story in 18 sections. It starts with who Visual Punch is built for, with three cards written for time-poor owners, stretched marketing teams and businesses starting from nothing. Then it covers the services, case studies, the videos they make, a calm four-step process and the reasons most video fails.
- Three audience cards so visitors see themselves
- Services, case studies and video types
- Four-step “how working with us works” section
Show the Price
Before the Call.
People buying video want a rough idea of cost before they talk to anyone. The site shows starting prices and lead times for one-off production, monthly content and social content, with the monthly retainer highlighted. A downloadable price guide gives more detail in exchange for an email address.
- Starting prices and lead times on the homepage
- Featured monthly retainer card
- Price guide download that builds the mailing list
More Ways
to Say Hello.
Not everyone is ready to book a call. So the site offers lighter steps too: a quick question on the homepage, a two-minute video scorecard that scores your current video out of a hundred, and a request filming form that promises a price within one working day. Every form was tested on the live site at launch.
- Homepage quiz for people just looking
- Two-minute video scorecard
- Request filming form with a one-day price promise
- Forms connected to the team’s lead tools
A Page for
Every Search.
Each service has its own page with an enquiry form beside the copy: video production, video for business, event video, monthly retainers and video training. We also built city pages for Newcastle, Leeds, Liverpool, Manchester and York, so the agency can be found by businesses searching locally.
- Dedicated page for each service
- Five city pages for local search
- Enquiry form on every service and area page
Let the Films
Do the Talking.
A video agency is judged on its videos. The Our Work page shows the films in a clean grid, labelled by client and type, and each featured project has its own case study page telling the story behind it, such as the Northern Saints Trails films.
- Grid of client films with titles and types
- Case study page for each featured project
- Videos load only after cookie consent
Switch Over,
Lose Nothing.
A new site is only a win if it keeps what the old one earned. Before launch we ran a full audit of the staging site and found old addresses that would have broken on the new site. We set up redirects for all 14, carried over the existing analytics and CRM tracking, added a UK cookie banner and policy, tested every form, and kept a one-step rollback ready. After launch we tidied the homepage code so it has one H1, consistent heading sizes and an even section rhythm.
- Pre-launch audit of the staging site
- 14 old URLs redirected and tested
- Analytics, tag manager, heatmaps and CRM tracking kept
- UK cookie consent and post-launch code tidy
Visual Punch
A lead-focused agency website built from a reusable design system.
Is your website pulling its weight?
Screenshots
& Photography
Website design, build, section templates and go-live work shown were produced by Northern Digital for Visual Punch. The Visual Punch logo, videos and client logos belong to Visual Punch and its clients. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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