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Case Study

Built in Four Days,
Still Growing.

Reece runs Buddy’s Cleaning Services in Sunderland. He needed a proper website that gets people asking for quotes. We built it from scratch in four days, then kept adding to it as the business took on roofs, driveways and gutters.

  • WHO — Buddy’s Cleaning Services Ltd, a family-run exterior cleaning firm
  • WHAT — Web Design & Build, Copywriting, Quote Form & Automation, Ongoing Updates, Hosting
  • WHEN — 2026
  • WHERE — Sunderland & the North East
  • HOW — A fast, hand-built site with one clear job: get a quote request into Reece’s inbox
Buddy’s Cleaning Services home page Buddy’s Cleaning vans on a Sunderland street Roof half cleaned with a soft wash, showing moss removed Gutters and fascias cleaned with a reach-and-wash pole Buddy’s van with reach-and-wash system at a house Block paving driveway during cleaning Cleaned red block paving Patio being pressure washed Cleaned paved yard Commercial window cleaning with a water-fed pole Buddy’s van outside a customer’s home Buddy’s services section on the home page Free quote form on the Buddy’s website Buddy’s website in dark mode
The Brief

A Real Website,
Fast.

Buddy’s Cleaning Services is a local, family-run firm with vans on the road every day. What it didn’t have was a website that explained what it does and made it easy to ask for a price. Reece wanted something professional, quick to load on a phone and live without a long wait. We built it from scratch and had it done in four days.

  • Built from scratch, no page builder or theme
  • Live within four days
  • Home, Services, About, Why Us, Areas Covered and Contact pages
The Brief
The Quote Form
The Quote Form

Every Enquiry
Lands in His Inbox.

The home page builds up to one thing: a short free quote form. You give your name, phone, email, postcode and the service you want, and you get a clear confirmation without the page reloading. Behind it, each request goes through a Make.com automation straight to Reece’s email, marked as either a quote or a general contact, so nothing gets lost in a shared inbox.

  • Five-field quote form with inline error messages
  • Sends without a page reload, with a clear thank-you
  • Make.com webhook forwards every request to the owner
  • Separate contact form on its own page
Real Work

His Jobs,
Not Stock Photos.

People want to see the van that will turn up and the work it does. So the site uses Reece’s own photos: the vans on a Sunderland street, a soft-washed roof with the moss half gone, block paving being jet washed, gutters cleared from the ground with a reach-and-wash pole. When he texts over a better photo, we swap it in.

  • The firm’s own vans and job photos throughout
  • Photos updated as new jobs come in
  • Every service card shows real work
Real Work
Growing Services
Growing Services

New Services,
New Pages.

The first version covered windows, bins and driveways. As the business grew we rewrote the services around the work Reece now wins: window cleaning, roof cleaning, driveway and patio cleaning, and gutter, fascia and soffit cleaning. Each one has its own section with a plain explanation of the job and its own quote button.

  • Services rewritten as the business changed
  • Each service has its own section and Get Quote button
  • Plain words on what the job involves and why it matters
Where They Work

Domestic Here,
Commercial Further.

Buddy’s cleans homes in Sunderland and takes commercial work across the North East. The site says that clearly so nobody books the wrong thing: an Areas Covered page lists the towns, and the copy on each service says whether it’s Sunderland only or region-wide. That also gives Google clear local signals for each service.

  • Areas Covered page with a map and town list
  • Domestic and commercial cover set out on every service
  • Local wording for Sunderland, Durham, Newcastle, Washington and Seaham
Where They Work
Light & Dark
Light & Dark

Easy to Read,
Day or Night.

Lots of people look up a cleaner on their phone in the evening. The site has a light and a dark mode with a simple switch in the header. Left on auto, it follows the phone’s own setting, or the time of day if there isn’t one, and it never flashes white before the dark theme loads.

  • Light, dark and auto modes
  • Remembers the visitor’s choice
  • No white flash on load
Mobile & Hosting

Quick on a Phone,
Looked After.

Most visitors find Buddy’s on a phone, so the layout was built for small screens first, with the quote button never far away. The site is plain PHP with one stylesheet and no plugins, so there is little to slow it down or break. We host it too, and in October 2026 we moved it to a new, faster server behind Cloudflare.

  • Mobile-first layout with a simple menu
  • Plain PHP, one stylesheet, no plugins
  • Hosted and maintained by Northern
  • Moved to a new server behind Cloudflare in 2026
Mobile & Hosting

Had a website made from scratch was done within 4 days and turn around was great.

Reece Storey Buddy’s Cleaning Services

Buddy’s Cleaning Services

A quick, hand-built website that turns visitors into quote requests.

Need a website for your trade business?

Gallery

Screenshots
& Photography

Buddy’s Cleaning Services home page
Buddy’s Cleaning vans on a Sunderland street
Roof half cleaned with a soft wash, showing moss removed
Gutters and fascias cleaned with a reach-and-wash pole
Buddy’s van with reach-and-wash system at a house
Block paving driveway during cleaning
Cleaned red block paving
Patio being pressure washed
Cleaned paved yard
Commercial window cleaning with a water-fed pole
Buddy’s van outside a customer’s home
Buddy’s services section on the home page
Free quote form on the Buddy’s website
Buddy’s website in dark mode
Disclosure

Website design, build, copy, quote form automation and hosting shown were produced by Northern Digital for Buddy’s Cleaning Services Ltd. Job and van photos are Buddy’s own. Presented to demonstrate capability.

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5.0 (32 reviews)

Had a website made from scratch was done within 4 days and turn around was great.

R
Reece Storey
Web Design

Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.

B
Ben Wilson
Web Design, Branding

Very good experience, very knowledgable and trustworthy. Highly recommend.

F
Flix Electrics
Web Design
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