Northern Digital dark gradient background
Case Study

One Payroll Firm,
Many Jobs Done.

DCS Payroll have run payroll for UK businesses from Sunderland since 1994, with a second office in Glasgow. We have worked with them on lots of jobs: a new website, print, referral emails and plain-English guides that help their clients use secure email and the payroll portal.

  • WHO — DCS Payroll Agency, outsourced payroll in Sunderland & Glasgow
  • WHAT — Web Design & Build, Print Design, Email Templates, Client Guides, Brand Artwork, Hosting
  • WHEN — 2025 – 2026
  • WHERE — Sunderland & Glasgow
  • HOW — An ongoing design partner: one brand, used the same way on every job
DCS Payroll website homepage DCS Payroll website on mobile DCS Payroll switch to DCS page DCS Payroll Sunderland team page DCS Payroll beer mat front DCS Payroll beer mat back with QR code DCS Payroll beer mat with accreditation badges DCS Payroll Sunderland beer mat DCS Payroll A4 sales sheet DCS Payroll branded Zoom background DCS Payroll refer a business email Sophos Secure Message guide, reply with attachments step DCS Payroll secure email guide on mobile DCS Payroll portal setup guide
The Client

A Trusted Firm,
Many Small Jobs.

DCS Payroll look after payroll, pensions, BACS payments and HMRC filing for businesses of every size. They don’t need a big campaign every month. They need someone who knows their brand and can turn round a sales sheet, a beer mat, an email or a guide without a long briefing. That is the job we have done for them.

  • Payroll specialists in Sunderland since 1994, with a Glasgow office
  • Small, steady jobs as well as one larger website project
  • One brand used the same way across print, web and email
The Client
The Brand
The Brand

Their Logo,
Used Properly.

DCS already had a strong mark: the bold, slanted Payroll wordmark on a blue bar. We kept it and built everything around it. The logo blue and black lead in print, with a brighter web blue and dark slate on screen. Their line “Your payroll partner. Experience the difference with us.” runs across the print work so it all reads as one company.

  • Existing DCS logo kept and used consistently
  • Logo blue and black for print, web blue and slate on screen
  • BACS Approved Bureau and Cyber Essentials Plus badges on every piece
  • Branded Zoom backgrounds for video calls
Sales Sheet

Everything on
One Page.

Sales conversations need something to leave behind. We designed an A4 sheet that answers the questions a business owner asks first: why outsource, what is included in managed payroll, and what other clients say. A clear table shows what comes as standard and what is optional, so nobody has to guess.

  • Why choose DCS, in six short points
  • Standard and optional service features in one table
  • Client testimonials and both office locations
Sales Sheet
Beer Mats
Beer Mats

Payroll,
On the Bar.

Beer mats get picked up, turned over and taken home. We designed square mats with a big QR code on a backdrop of payroll numbers, the main services on one side and a straight “scan to get started” on the other. We also made a Sunderland version that leads with “your local Sunderland payroll partner”.

  • Front and back designs with a QR code to the website
  • Main services listed with simple icons
  • A Sunderland version for local venues
  • Print-ready artwork for square mats
Referral Emails

Refer a Business,
Get £100.

DCS reward clients who refer another business. We built the email set for that scheme: an invite to existing clients, an intro and a follow-up for the business being referred, and a thank-you. Each one has Sunderland and Glasgow versions and uses merge fields, so every client sees their own name and their own referral code.

  • Invite, intro, follow-up and thank-you emails
  • Separate Sunderland and Glasgow versions
  • Personal referral codes filled in automatically
  • Built to work in their email system
Referral Emails
The Website
The Website

A Clearer Site
for Buyers.

We designed and built the new dcspayroll.co.uk. It explains each service on its own page, has pages for the sectors DCS know best, from hospitality and healthcare to construction and CIS, and gives Sunderland and Glasgow their own about pages with the real team. A quote form, phone number and client login sit in the header on every page.

  • Service pages for processing, BACS, pensions and benefits
  • Sector pages for hospitality, healthcare, construction and more
  • Sunderland and Glasgow office pages with the real team
  • Get a Quote, phone and Client Login on every page
Client Guides

A Screenshot
at Every Step.

When DCS moved to sending sensitive documents by Sophos Secure Message, their clients needed help to open them. We tested the whole process ourselves, then wrote a step-by-step guide with a screenshot for every stage: activate your account, sign in, read, reply with attachments, save and forward. It now sits on the portal page of the DCS website.

  • Three stages, each step shown with a real screenshot
  • Troubleshooting and a quick reference at the end
  • Side menu so people can jump straight to their problem
  • Built into the portal page on the live site
Client Guides
Portal Setup
Portal Setup

Payslips Online,
Without the Calls.

DCS clients get their payslips and P60s through an online portal. We made a matching guide that walks people through registering, setting a password and turning on one-time password security. The aim is simple: fewer people stuck at the login screen, and fewer calls to the DCS team.

  • Registration and password setup, step by step
  • One-time password (OTP) security explained simply
  • Same look as the secure email guide

We have used Northern Design & Digital Marketing on a number of different projects ranging from how-to guides for clients and general artwork and have always been impressed by their work.

Enrico Liverani DCS Payroll

DCS Payroll

A website, print, emails and guides, all in one brand.

Need a design partner who knows your business?

Gallery

Screenshots
& Photography

DCS Payroll website homepage
DCS Payroll website on mobile
DCS Payroll switch to DCS page
DCS Payroll Sunderland team page
DCS Payroll beer mat front
DCS Payroll beer mat back with QR code
DCS Payroll beer mat with accreditation badges
DCS Payroll Sunderland beer mat
DCS Payroll A4 sales sheet
DCS Payroll branded Zoom background
DCS Payroll refer a business email
Sophos Secure Message guide, reply with attachments step
DCS Payroll secure email guide on mobile
DCS Payroll portal setup guide
Disclosure

Website, print artwork, email templates and client guides shown were produced by Northern Digital for DCS Payroll Agency Ltd. The DCS Payroll logo and team photography belong to DCS Payroll. Presented to demonstrate capability.

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