Discreet work,
a brand to match.
Inner Circle Services (ICS) provides security, training, investigations and stadia consultancy. The team comes from the military, emergency services and the National Crime Agency. As a new company in 2025 they needed a brand, business cards and a website that felt as careful as they are.
- WHO — Inner Circle Services Ltd (ICS)
- WHAT — Logo Concepts, Brand Identity, Colour Palette, Foil Business Cards, Presentation Template, Social Graphics, WordPress Website
- WHEN — 2025
- WHERE — North East England
- HOW — Two logo routes, one chosen mark, then the same dark, silver look carried from print to the website
A New Company,
A Full Brand.
ICS works in talent acquisition, security, brand protection and strategic consultancy. Our project outline set out the job: a logo, business cards, letterhead and a colour scheme that fit the company’s values, then a modern WordPress website with responsive pages, a contact form and email on their own domain. Their work is discreet and their clients expect polish, so the brand had to look calm, serious and expensive without shouting.
- Brand development: logo, cards, letterhead, colours
- WordPress website with key pages and contact form
- Domain and email set up on innercircleservices.co.uk
Two Routes,
Shown in Context.
We took two logo routes to ICS. “Interlink” used an infinity loop next to a condensed wordmark. “Angled Circle” used a sweeping ring that closes in on itself, an inner circle you can read at a glance. We showed both in the places they would really live: on dark and light backgrounds, embroidered, foil printed and as a short ICS monogram.
- Interlink route: infinity loop and condensed type
- Angled Circle route: a ring that folds inward
- Each shown in foil, embroidery and on light and dark
The Angled Circle,
Chosen.
ICS picked the Angled Circle. We finished it with a widely spaced Poppins wordmark, INNERCIRCLE in one word, with SERVICES LTD set small underneath. The palette is a deep midnight navy, slate and steel blues and a pale ice tone. We exported full, stacked and short ICS versions in colour, black and white, for print and for screens.
- Ring mark with a wide-spaced Poppins wordmark
- Full, stacked and ICS monogram versions
- Midnight navy, slate, steel and ice palette
- Colour, black and white exports in PNG, SVG and PDF
Silver Foil,
On Dark Card.
The business cards are where the brand gets physical. We designed a dark card with the mark and wordmark picked out in silver foil, and a QR code to the website on the back. We supplied foil-ready artwork with the foil on its own layer, and Northern handled the print.
- Dark card with silver foil logo
- QR code on the reverse linking to the website
- Foil-ready artwork, designed and printed by Northern
A Metal Finish,
Everywhere.
We built a foil-stamped version of the logo on textured black stock, then used it as the base for the brand’s backgrounds. Large white arcs from the mark sit at the corners, with soft repeats of the ring behind the type. The same look runs through the LinkedIn banner, the website page headers and a presentation template ICS can use to pitch clients.
- Foil-stamped logo on textured black
- Arc and ring patterns taken from the mark
- LinkedIn graphics and a branded presentation template
Every Service,
Clearly Laid Out.
The WordPress site opens on the foil logo and one line: bespoke security, training and protection solutions. Below that, each service has its own card and its own page: talent acquisition and training, brand protection, corporate investigation, tailored security, penetration testing, counter-surveillance (TSCM), event and stadia consultancy, and event management. A careers page and a clear Contact ICS button sit in the main menu.
- Home, about, careers and contact pages
- Eight service pages, each with a branded header
- Black-and-white imagery to keep the tone serious
Same Brand,
In Your Pocket.
People often look a company up on their phone straight after meeting them. The site is fully responsive, so the foil logo, the service cards and the contact button work just as well on a small screen as on a desktop.
- Responsive layout for phones and tablets
- Contact button always within reach
- Fast, simple navigation to every service
Inner Circle Services
A brand, foil print and a website for a new security firm.
Starting a business that needs to look established from day one?
Screenshots
& Photography
Logo concepts, brand identity, business cards, presentation template, social graphics and website shown were produced by Northern Digital for Inner Circle Services Ltd. Website screenshots taken from the live site in October 2026. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
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Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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