New Logos
For a new business or a new name. We start with what you do and who you sell to, then design concepts, refine the one you choose and build the colours and type around it.
Logo Design North East
Logo Design
in the North East.
Logos for businesses in Sunderland, Newcastle, Durham and across the North East, designed by a team that led design for citizenM Hotels worldwide. Every logo is tested at small sizes, in one colour and on signage before you get the files.
★★★★★
5.0 Google Reviews
·
60+ North East brands
·
13+ years
Logo Design North East
No fluff. No jargon. Just proper work that moves your business forward.
Logo Refreshes
If customers already know your logo, starting again can cost you recognition. A refresh keeps what people know and fixes what is dated or hard to use.
Vector Rebuilds
Only have a blurry JPEG of your logo? We redraw it as a clean vector file that prints sharp on vans, signs and shirts, and looks crisp on screen.
Logos Put to Work
A logo has to work on real things. We can carry it onto business cards, signage, menus, packaging, email signatures and your website, all in-house.
Why It Matters
What a Good Logo
Does for Your Business.
Your logo is on everything: your van, your website, your invoices, your Google profile. A good one makes you look established and easy to remember. A weak one makes even a great business look like a side project.
- ✓ Customers recognise you again, on the street and in search results
- ✓ You look as professional as the work you do
- ✓ One set of files works everywhere, from a favicon to a shop sign
- ✓ Suppliers and printers get exactly what they need, first time
Logo Designers North East
How We Design Logos
for North East Businesses.
Northern is a design studio at the Business & Innovation Centre in Sunderland. We design logos for businesses across the North East, from Newcastle and Hexham to Durham, and for clients further afield. Our founder, Dave Head, has 13+ years in design and led design and art direction for citizenM Hotels. Here is what you get, what it costs, how long it takes and how to choose a logo designer.
Logos we have designed
- Sue’s Café: nine logo concepts, then a hand-drawn lighthouse logo carried onto the café sign, door signage and every menu board
- Dolezal Consulting in Newcastle: a confident wordmark and Z-mark, a warm teal palette and an editorial type system that scales from a business card to a conference stand
- Medical Menopause in Hexham: a hand-crafted diamond logomark, gold foil business cards and a matching email signature
- Influence360 Training: a new logo suite when Duell Training changed its name partway through a website project
- Heritage Conservatories in Sunderland: a vector rebuild of the logo and brand colours for a new conservatory brand
- Vivi il Vino and Vino Veloce: wine brands and labels finished with spot UV and gold foil
What a logo design project includes
- A short brief: what you do, who you sell to, who you compete with and where the logo will appear
- Logo concepts, then refinement of the route you choose
- Versions for different spaces, such as a full logo, an icon on its own and a one-colour version
- A colour palette and typefaces that go with the logo
- Checks at small sizes, on dark and light backgrounds and on signage mock-ups
- Every file you need in print and digital formats: vector files for printers and sign makers, PNGs for screens
- Guidance on how to use it, and full ownership of everything
How much logo design costs
Logo projects sit within our branding range of £1,800 to £3,500. A logo refresh is at the lower end. A new logo with a full identity, guidelines and templates is at the higher end. You get a fixed quote before we start.
Smaller jobs, such as redrawing an existing logo as a vector file, are charged at our design day rate of £250 to £500, and we quote a fixed price up front.
How long it takes
A full brand identity usually takes 6 to 12 weeks, because the early weeks go on research. A logo on its own or a refresh is usually quicker. We agree a dated plan with you at the start, including when you will see concepts.
Logo or full brand?
If you are a new business and need to start trading, a logo with a colour palette and typefaces is often enough. If you are repositioning, raising prices or growing a team, you probably need the thinking behind it too: who you are for and what you say. That is our branding service.
How to choose a logo designer in the North East
- Look at real logos they have designed, used on real signs and products, not just mock-ups
- Ask who will actually design your logo
- Check you get the vector source files and full copyright
- Ask how many concepts and rounds of changes are included
- Be wary of very cheap logo sites: you may not own the result, and it may not be original
Why Northern
Why North East Businesses
Trust Us With Their Logo.
We are a small North East studio with global design experience. You work with the designer, see every stage and own the finished files.
Global Brand Experience
We led design and art direction for citizenM Hotels across their properties worldwide.
Designed, Not Downloaded
Every logo is designed for your business. No templates and no stock icons.
Print Know-How
Foil, spot UV, signage and packaging. We design logos that reproduce well on physical things.
You Own It
Full copyright and every source file, from day one.
Logo Design Newcastle, Sunderland & Durham
Logo Designers Working
Across the North East.
We are based in Sunderland and design logos for businesses in Newcastle, Gateshead, Durham, Northumberland and Teesside. Meet us at the BIC, on a video call or at your premises.
Global
Design Lead (citizenM Hotels)
9
Logo Concepts (Sue’s Café)
13+ Years
Design Experience
100%
Files and Copyright Yours
Logo Design North East Projects
Our Work in
Logo Design North East.
How We Deliver
How We Deliver Logo design across the North East.
A four-step process refined over 13+ years and 60+ brands. No fluff — just the work that actually moves the needle across the North East.
01
Audit & Discover
We start with a free no-obligation audit. We’ll dig into your current logo design performance, your competitors across the North East, and what’s actually possible inside your budget — before anyone signs anything.
02
Plan & Agree
We put together a clear plan with realistic targets, costs and timeframes. You see exactly what you’re getting, what we’re measuring, and how we’ll report. No surprises, no upsells you didn’t ask for.
03
Build & Deliver
We get on with the work. Direct access to Dave and the team — no account managers, no gatekeepers, no subcontracted offshore studio. Weekly check-ins, monthly reports, and a Slack/WhatsApp channel for quick questions.
04
Measure & Iterate
The work doesn’t stop at launch. We track what’s working, drop what isn’t, and keep iterating — whether that’s rankings, ad spend, conversion rate, or all three. You get a clear report every month showing what changed and why.
Why It Matters Now
Logo design in 2026.
AI Has Changed The Game
Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are now answering questions that used to send users to your website. Good logo design in 2026 means optimising for AI citation, not just blue links — structured data, semantic clarity, and content that an LLM can lift verbatim.
Local Competition Has Caught Up
Five years ago, half the businesses across the North East didn’t take logo design seriously. That’s no longer true. Your competitors are spending, learning, and getting better month on month. The cost of doing nothing is now higher than the cost of doing it well.
Buyers Research Differently
Modern B2B and B2C buyers don’t just “Google” you any more. They check LinkedIn, Reddit, YouTube, Companies House, your reviews, your last three blog posts, and what AI tools say about you — before they ever fill in a contact form. Logo design in 2026 has to cover all those surfaces, not just rankings.
Avoid These Traps
Logo design Mistakes We See A Lot.
Before you spend a penny — whether with us or anyone else — check whether you’re about to fall into one of these.
1. Chasing The Wrong Metric
Rankings, impressions, followers, traffic — none of these pay the bills. We measure enquiries, qualified leads, revenue. If your agency reports anything else as the headline, ask why.
2. Buying Templates, Not Strategy
Cheap packaged logo design bundles look like a bargain until you realise every client gets the same playbook. Your business isn’t generic — your strategy shouldn’t be either.
3. 12-Month Lock-Ins
Any agency that needs a year’s commitment to do good work doesn’t trust their own work. Our clients stay because the results are there — not because they’re contractually stuck with us.
4. Ignoring AI Search
Google AI Overviews, ChatGPT and Perplexity are already eating organic traffic. Most agencies haven’t adapted. We optimise for AI citation alongside traditional ranking — one is the future, both matter today.
5. Reporting In Vanity
100-page reports with no story aren’t reporting — they’re cover. Ours fit on one page: what we did, what changed, what’s next. If you want the underlying data, it’s yours to dig into — but the headline tells the story.
6. Outsourcing The Bits That Matter
Bigger agencies subcontract design to one country, dev to another, content to a third. We don’t. The same team that pitched you does the work — so the strategy you bought is the strategy you get.
Investment & Timelines
What Logo design Costs across the North East.
Honest answer: it depends. But here’s how we structure things so you know what to expect before the first call.
One-Off Project
From £1,500
A fixed-scope piece of work with a defined deliverable — a website rebuild, an SEO audit-and-fix, a brand refresh. Quoted up front, paid 50/50 (deposit + completion). Typical delivery: 2–6 weeks depending on scope.
Monthly Retainer
From £500/mo
Ongoing logo design, optimisation, reporting and support. Rolling monthly — cancel any time with 30 days’ notice. No 12-month lock-in. You get a real human, a real report, and real changes every month.
Strategic Partner
Bespoke
For businesses where digital is the front line. Multi-channel programme — logo design alongside everything else we do (web, brand, automation, content). Quarterly strategy, monthly delivery, dedicated team. Scoped to your business.
Not sure where you fit? Book a free 30-minute call. We’ll talk through your situation, give you an honest steer on what makes sense for the size of business you are, and you’ll leave with a clear next step — whether that’s working with us, working with someone else, or doing it yourself.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
Logo Design North East FAQ
Common Questions
Everything you need to know about our Logo Design North East service.
Our logo projects sit within our branding range of £1,800 to £3,500. A refresh is at the lower end and a new logo with a full identity is at the higher end. Smaller jobs like a vector redraw are charged at our £250 to £500 day rate. You always get a fixed quote first.
A logo on its own or a refresh is usually quicker than a full brand identity, which takes 6 to 12 weeks. We agree a dated plan with you at the start.
Yes. You get full ownership and every source file, including vector formats for print and PNGs for screens.
Print and digital formats: vector files for printers and sign makers, and PNG files for your website and social media, with versions for light and dark backgrounds.
Yes. If customers already recognise your logo, a refresh is often the better choice. We keep what people know and fix what is not working. We can also redraw an old logo as a clean vector file.
Yes. We work with businesses across the North East, including Newcastle, Durham, Hexham and Teesside, and with clients elsewhere in the UK and abroad.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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