Short-Form Video
Vertical, captioned clips for Instagram Reels, TikTok, YouTube Shorts and LinkedIn. We plan the shoot so one day gives you weeks of posts.
Social Media Content
Social Media Content
Made For You.
Social media content creation means planning, filming, photographing and designing the posts, short videos and ads a business puts on Instagram, TikTok, LinkedIn, Facebook and YouTube. Northern makes that content for you from Sunderland: Reels, TikToks, Shorts, photos, carousels and ad creative. Your accounts stay yours, and you decide what goes out.
Video content day: £900–£1,800/day
★★★★★
5.0 Google Reviews
·
60+ North East brands
·
13+ years
Social Media Content
No fluff. No jargon. Just proper work that moves your business forward.
Photography for Social
Your people, products, food and premises, shot and framed for a feed, a grid and a Story, not just a website banner.
Graphics & Carousels
Branded post templates, carousels, quote cards and offer graphics, designed to your brand so every post looks like it came from the same business.
Ad Creative
Square, portrait and full-height versions of every message, built inside each platform’s safe zones and ready for Meta, LinkedIn and TikTok ads.
Why Content Matters
Why Good Content
Matters for Social.
Most small businesses know they should post more, but filming, editing and designing takes time they don’t have. Phone clips and stock photos rarely show what makes you different. A planned content day gives you a stock of posts that look like your business, ready to use whenever you need them.
- ✓ Show your real team, premises and work instead of stock images
- ✓ Answer customer questions on camera once, then use each answer as a post
- ✓ Have content ready in every size each platform needs
- ✓ Use the same footage for organic posts and for paid ads
Social Media Content Creation
How Our Social Content
Service Works.
Northern Design & Marketing is a design and marketing agency at the Business & Innovation Centre in Sunderland, with its own video, photography and design team. We make social media content for businesses across Sunderland, Newcastle, Durham and the North East. We make the content and, if you want, we run the ads. We do not manage social media accounts.
What does social media content creation include?
- Short-form video: Reels, TikToks, YouTube Shorts and LinkedIn video, with burnt-in captions
- Interview clips: you or your team answering real customer questions, each answer cut as its own post
- Photography: people, products, food, venues and behind-the-scenes shots framed for social
- Graphics and carousels: branded templates, carousels, offer posts and event graphics
- Ad creative: versions of each message sized for feeds, Stories and Reels
- A content plan: what to film and design, based on the questions your customers ask
Do you post the content or manage our accounts?
No. We make the content and hand it over. We do not post, schedule, run community management or reply to comments. You keep full control of your social media accounts, and you or your team publish the content when it suits you.
Each delivery comes in labelled folders by platform and size, with suggested captions if you want them, so posting it takes minutes. If you want paid reach, we can run social media advertising using the same content.
How does a content day work?
- Plan: a call to agree goals, the questions to answer on camera, a shot list and the formats you need
- Shoot: we film and photograph on location at your office, shop, venue or site, anywhere in the North East
- Edit: we cut the footage into short captioned clips in vertical and landscape, and edit the photos
- Design: we build carousels, post graphics and ad versions from the same material
- Deliver: you get the finished files, ready to post or to use in ads
What content have we made for clients?
- Circle Cloud: one shoot day at Fusion Hive in Stockton-on-Tees gave them a homepage film, director interviews and 22 captioned clips in landscape and portrait
- Rigga Repairs: interview films, close-up bench footage, stills and short Instagram clips for a watch repairer; the founder told us he had lots of comments from people enjoying them
- Muddler Newcastle: chef, plating and dish photography for the restaurant’s Instagram and menus
- Black Tip Social: as white-label design partner to a social media agency, we designed 44 square Instagram posts for one of their clients and festive promotion graphics for another
- Next Level Selling: a set of feed, Reels and Stories ads for a B2B sales workshop, built in one look with a matching landing page
How much does social media content cost?
Content days with video are priced on our filming day rate of £900 to £1,800, the same as our video production. The rate depends on crew, locations and how many clips and edits you need. We agree a fixed price before the shoot, including planning and editing.
Photography, graphics and carousel design are quoted per project once we know how much you need. Ask for a quote and we will give you a fixed price.
How long does it take?
Planning usually takes a week or two, the shoot is normally one day, and the edited content follows in one to two weeks. Many clients book a content day every month or every quarter, so there is always new material ready.
Which platforms do you make content for?
Instagram, TikTok, Facebook, LinkedIn and YouTube. We frame for vertical and landscape at the same time and export in each platform’s sizes, so one shoot covers all of them. B2B clients usually lean on LinkedIn and interview clips; consumer brands on Reels, TikTok and photography.
How to choose a social media content agency
- Look at their past content, not just their own social feed
- Ask how many finished clips and photos you will get from one shoot
- Check that captions, edits and every platform size are included
- Make sure you own the content and keep control of your accounts
- Ask whether the same content can be used in ads without extra fees
Why Northern
Why Choose Northern
for Social Content.
We are a marketing agency with our own video, photography and design team. We plan content around what your customers ask and what your ads need, and the same people handle it from the first call to the final files.
Content, Not Management
We make the content. You keep your accounts and decide what goes out.
One Shoot, Many Posts
Circle Cloud got 22 captioned clips from a single shoot day.
Ready for Ads
Every message can be cut in the sizes Meta, LinkedIn and TikTok need.
Fixed Price
Planning, shooting and editing agreed up front. No surprises.
North East Content Days
Content Days in
Sunderland, Newcastle & Durham.
We shoot on location in offices, shops, kitchens, workshops, gyms and venues across Sunderland, Newcastle, Durham, Teesside and Northumberland, and further afield by arrangement.
22 Clips
From One Shoot Day (Circle Cloud)
44 Posts
Instagram Designs for One Client (Black Tip Social)
£900–£1,800
Filming Day Rate
Yours
Your Accounts, Your Content
Social Media Content Projects
Our Work in
Social Media Content.
How We Deliver
How We Deliver Social Media Content across the North East.
A four-step process refined over 13+ years and 60+ brands. No fluff — just the work that actually moves the needle across the North East.
01
Audit & Discover
We start with a free no-obligation audit. We’ll dig into your current social media content performance, your competitors across the North East, and what’s actually possible inside your budget — before anyone signs anything.
02
Plan & Agree
We put together a clear plan with realistic targets, costs and timeframes. You see exactly what you’re getting, what we’re measuring, and how we’ll report. No surprises, no upsells you didn’t ask for.
03
Build & Deliver
We get on with the work. Direct access to Dave and the team — no account managers, no gatekeepers, no subcontracted offshore studio. Weekly check-ins, monthly reports, and a Slack/WhatsApp channel for quick questions.
04
Measure & Iterate
The work doesn’t stop at launch. We track what’s working, drop what isn’t, and keep iterating — whether that’s rankings, ad spend, conversion rate, or all three. You get a clear report every month showing what changed and why.
Why It Matters Now
Social Media Content in 2026.
AI Has Changed The Game
Google AI Overviews, ChatGPT, Perplexity and Bing Copilot are now answering questions that used to send users to your website. Good social media content in 2026 means optimising for AI citation, not just blue links — structured data, semantic clarity, and content that an LLM can lift verbatim.
Local Competition Has Caught Up
Five years ago, half the businesses across the North East didn’t take social media content seriously. That’s no longer true. Your competitors are spending, learning, and getting better month on month. The cost of doing nothing is now higher than the cost of doing it well.
Buyers Research Differently
Modern B2B and B2C buyers don’t just “Google” you any more. They check LinkedIn, Reddit, YouTube, Companies House, your reviews, your last three blog posts, and what AI tools say about you — before they ever fill in a contact form. Social Media Content in 2026 has to cover all those surfaces, not just rankings.
Avoid These Traps
Social Media Content Mistakes We See A Lot.
Before you spend a penny — whether with us or anyone else — check whether you’re about to fall into one of these.
1. Chasing The Wrong Metric
Rankings, impressions, followers, traffic — none of these pay the bills. We measure enquiries, qualified leads, revenue. If your agency reports anything else as the headline, ask why.
2. Buying Templates, Not Strategy
Cheap packaged social media content bundles look like a bargain until you realise every client gets the same playbook. Your business isn’t generic — your strategy shouldn’t be either.
3. 12-Month Lock-Ins
Any agency that needs a year’s commitment to do good work doesn’t trust their own work. Our clients stay because the results are there — not because they’re contractually stuck with us.
4. Ignoring AI Search
Google AI Overviews, ChatGPT and Perplexity are already eating organic traffic. Most agencies haven’t adapted. We optimise for AI citation alongside traditional ranking — one is the future, both matter today.
5. Reporting In Vanity
100-page reports with no story aren’t reporting — they’re cover. Ours fit on one page: what we did, what changed, what’s next. If you want the underlying data, it’s yours to dig into — but the headline tells the story.
6. Outsourcing The Bits That Matter
Bigger agencies subcontract design to one country, dev to another, content to a third. We don’t. The same team that pitched you does the work — so the strategy you bought is the strategy you get.
Investment & Timelines
What Social Media Content Costs across the North East.
Honest answer: it depends. But here’s how we structure things so you know what to expect before the first call.
One-Off Project
From £1,500
A fixed-scope piece of work with a defined deliverable — a website rebuild, an SEO audit-and-fix, a brand refresh. Quoted up front, paid 50/50 (deposit + completion). Typical delivery: 2–6 weeks depending on scope.
Monthly Retainer
From £500/mo
Ongoing social media content, optimisation, reporting and support. Rolling monthly — cancel any time with 30 days’ notice. No 12-month lock-in. You get a real human, a real report, and real changes every month.
Strategic Partner
Bespoke
For businesses where digital is the front line. Multi-channel programme — social media content alongside everything else we do (web, brand, automation, content). Quarterly strategy, monthly delivery, dedicated team. Scoped to your business.
Not sure where you fit? Book a free 30-minute call. We’ll talk through your situation, give you an honest steer on what makes sense for the size of business you are, and you’ll leave with a clear next step — whether that’s working with us, working with someone else, or doing it yourself.
Testimonials
What Our Clients Say
Real recommendations from real people.
“I’ve been incredibly impressed with David’s quality of work since I started working with him back in 2014. He still amazes me with his creativity, the speed of delivery plus he always keeps his word when he sets a time frame. You couldn’t work with anyone else who could be as collaborative, as creative, as David.”
“Dave’s creativity was important to the creation of Gentoo’s outstanding new website. His designs are not only visually engaging but also meet accessible standards and user needs. He goes above and beyond to meet deadlines, displaying dedication and perseverance to ensure designs meet user needs.”
“Dave has an unmatched level of creativity and energy — when you place these two together you get a creative genius who does not stop until he takes the project from good to great. His commitment to the brand standards is contagious. I am confident Dave will be a true asset in any team.”
Social Media Content FAQ
Common Questions
Everything you need to know about our Social Media Content service.
It is planning, filming, photographing and designing the posts and short videos a business publishes on social media. We make Reels, TikToks, Shorts, photos, carousels and ad creative for you to post on your own accounts.
No. We make the content and run social ads if you want them. We do not post, schedule, run community management or reply to comments. You keep control of your accounts.
Content days with video use our filming day rate of £900 to £1,800, depending on crew, locations and editing. Photography and design are quoted per project. We agree a fixed price before we start.
It depends on the plan, but one well-planned day can supply weeks of posts. For Circle Cloud, one shoot day gave them a homepage film, director interviews and 22 captioned clips.
Yes. We export ad versions in the sizes Meta, LinkedIn and TikTok need, and we can run the campaigns for you through our social media advertising service.
Yes. We are based in Sunderland and most shoots are in Sunderland, Newcastle, Durham and Teesside, but we travel for clients elsewhere in the UK by arrangement.
You do. Once the project is paid for, the finished photos, videos and designs are yours to use on social media, your website and in ads.
Google Reviews
What clients say
Real reviews from businesses like yours.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
Very good experience, very knowledgable and trustworthy. Highly recommend.
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