Fill the Room,
Sell the Seats.
Next Level Selling is a live, one-day sales workshop for B2B sellers in the North East. It needed a page that explains the day in plain words and sells tickets, and ads that send the right people to it. We built both.
- WHO — Next Level Selling, a live B2B sales workshop
- WHAT — Landing Page Design & Build, Page Copy, Meta Ad Creative
- WHEN — 2025
- WHERE — Newcastle, Durham & Sunderland
- HOW — One page that does one job, with feed and Reels ads written to match it
One Day,
One Page.
Two experienced sales trainers, Mike Lever and JP Addison, were taking a one-day workshop on the road to Newcastle, Durham and Sunderland. The subject is narrow on purpose: what happens in the meeting after you get the lead. They didn’t need a full website. They needed one page that tells a busy sales director what the day covers and lets them book a seat.
- Single landing page on its own domain
- Built for founders, sales leaders and B2B sellers
- Book now and join the waitlist in the same place
Say What
You Walk Away With.
We drafted the page copy before we designed anything. Each section answers a question a buyer actually asks: why go, what is covered, who it is for, what you take home and what happens if you can’t make it. Short headings like “Conversations that actually go somewhere” do the work, and the body copy stays short.
- Full page copy drafted and agreed first
- Benefits written as outcomes, not features
- FAQs on refunds, team bookings and materials
The Whole Day
at a Glance.
People buying training want to know what they are paying for. So the agenda sits on the page in four plain blocks: confidence and positioning, structure and trust, deeper conversations, and questioning and strategy. Each has a simple icon and two or three lines, so you can scan it in seconds.
- Agenda split into four clear themes
- Icon, heading and a few lines for each
- A booking button never more than a scroll away
Real People,
Real Proof.
A workshop is only as good as the people running it. Each trainer gets a large portrait and a short, specific bio. Above them sits a carousel of star-rated testimonials from people who have been trained, named with their job and company, so the page carries proof as well as promises.
- Trainer profiles with large portraits
- Named testimonials in a carousel
- Black, white and gold to match the ads
Tickets Without
Leaving the Page.
The ticket checkout is embedded straight into the page, so buyers pick a ticket and pay without being sent somewhere else. A gold “Get your tickets today” button stays in the header as you scroll, and every section ends with a way to book.
- Embedded Eventbrite checkout
- Sticky booking button in the header
- Three ticket options laid out side by side
Three Messages,
One Look.
We designed the ad set for Facebook and Instagram around three short messages: “Lead sales meetings that win”, “Stop losing sales” and “Fix sales conversations for good”. Every ad uses the same gold-washed photo style, the boxed logo and a plain “Book your spot” button, so the page feels familiar the moment someone lands on it.
- Square feed ads built in a safe-zone template
- Clear headline, three-line support, one button
- Gold, black and white brand colours throughout
Built for
the Vertical Feed.
Every message was rebuilt at full height for Reels and Stories, with the text kept inside the safe zone so nothing is hidden behind buttons or captions. The layout stays the same as the square ads, so the campaign reads as one thing wherever it appears.
- Vertical versions of every ad
- Text kept clear of the app’s own controls
- Same order of message, proof and button
Not Ready to Book?
Download This.
Not everyone books a training day from one ad. So the set includes a download ad for a guide called “Why Salespeople Keep Sabotaging Deals”. It gives people who aren’t ready yet something useful, written by the trainers themselves.
- Guide shown as a real printed document
- “Written by real sales trainers” message
- Square and vertical versions
Next Level Selling
A landing page and an ad set built to sell seats.
Running an event or course that needs bookings?
Screenshots
& Photography
Landing page, page copy and Meta ad creative shown were produced by Northern Digital for Next Level Selling. Trainer portraits, testimonials and the sales guide belong to Next Level Selling. Presented to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
I have really enjoyed working with Dave at Northern Design and Digital Marketing. Dave was quick to understand me and my wish to move away from WordPress and heavy-duty software and systems. I can now manage my own website quickly and easily on HTML5. He has interpreted my wishes - and brand values - to a T. I love my new website and brand.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
What's costing you growth?
Let's find out. For free.
Book a free 30-minute strategy audit with Dave. We'll look at your marketing, find what's not working, and tell you exactly where to focus. No waffle. Just a canny plan you can act on.
Request Your Free Audit
Takes 30 seconds. No jargon, just results.