Behind the Scenes,
On Every Brief.
Black Tip Social is a social media agency. When their clients need more than posts, such as a brand, a brand manual or a run of ad designs, they bring us in. We do the design work under their name, and they look after the client.
- WHO — Black Tip Social, social media agency
- WHAT — White-Label Branding, Brand Manuals, Logo Design, Social Ad Creative, Campaign Graphics
- WHERE — Clients in science, property, hospitality and leisure
- HOW — Black Tip Social own the client relationship; we design behind their name
Their Clients,
Our Design Team.
Black Tip Social run social media for their clients. Some jobs need design work a social team doesn’t do every day: a full brand, a set of guidelines, or dozens of ad variations. That is where we come in. Black Tip Social send the brief, we design, they share the work with their client and pass back feedback. Their client deals with one agency the whole way through.
- Briefs come from Black Tip Social, not the end client
- Work is delivered under Black Tip Social’s name
- Brand manuals, logos, social ads and campaign graphics
- Small one-off jobs as well as full brand projects
A Brand Manual
For a Science Brand.
Fera is a science company working in food safety, crop health and chemical regulation. We designed a 45-page brand manual that sets out how the Fera brand should be used. It covers the logo and the “Original thinking… applied” tagline, when to use each version, and a colour for each part of the business: orange for corporate, teal for food safety, green for crop health and navy for chemical regulation.
- Logo rules, clear space and alternate versions
- Sector colourways for each part of the business
- Primary, secondary and fallback typefaces
- Photography guidance: scientific, product and landscape
- Key messages for each sector
From Lanyards
To Lab Posters.
A brand manual only works if people can see the brand in use. The back of the Fera manual shows it applied to the things staff use every day, all designed to the same rules. We laid out templates and examples for a compliments slip, email marketing, a roll-up banner, a brochure, a science poster, brand values signage, campaign posters, a mug, a mousemat and a lanyard.
- Stationery and email templates
- Roll-up banner, brochure and science poster
- Office signage and campaign posters
- Branded mug, mousemat and lanyard
Forty-Four Posts,
A Few Big Ideas.
Rising Star is a property investing brand. Black Tip Social needed a large batch of Instagram posts built around a handful of headlines. We designed 44 square posts, mixing illustrated scenes with photography, in a navy, pink and cream palette. Each headline came in several styles, so the team had plenty of versions to choose from and run.
- 44 Instagram post designs
- Illustrated and photographic versions of each headline
- One palette and type style across the set
Festive Plates,
One Clear Offer.
For The Muddler, a restaurant and bar, we designed a festive promotion for social media. A full-height food photo sits behind the gold Muddler logo, a large “Festive Celebrations” headline and a clear “Reserve your table now” button, so the offer reads at a glance on a phone.
- Portrait social graphic for the festive season
- Gold logo and serif type to match the venue
- One clear call to action: reserve a table
Two Brands
From Scratch.
Two of the brands made through the partnership have their own case studies. For WE-AR VR, a racing and flight simulator venue in Sunderland, we presented three concepts before landing on the “VR” headset mark. For Bespoke Vinyl, a vehicle wrapping firm, we designed a bold “B” logo mark and a brand book with van and banner mock-ups.
Related Work,
Full Stories.
WE-AR VR and Bespoke Vinyl came through the partnership. The other four show the same kinds of work, done by our founder Dave Head in in-house marketing roles; each page explains how. Together they cover brand identities, websites, packaging, Google Ads, email and social campaigns.
- WE-AR VR: brand, website and promo video
- Bespoke Vinyl: logo, brand guidelines and print
- Prima Cheese: website, packaging and exhibition stands
- STACK Leisure: SEO, Google Ads, email and social
- Safecall: website redesign, A/B testing and social
- Capture Expense: PPC campaigns and targeting
Black Tip Social
Brand manuals, logos and social ads, designed behind another agency’s name.
Run an agency and need a design team on call?
Screenshots
& Photography
Design work shown was produced by Northern Digital as a white-label partner to Black Tip Social, for Black Tip Social’s clients. Client logos, brands, photography and trademarks belong to their owners. Presented with permission to demonstrate capability.
More from the Northern portfolio.
What clients say about our work
Real reviews from real businesses.
I have really enjoyed working with Dave at Northern Design and Digital Marketing. Dave was quick to understand me and my wish to move away from WordPress and heavy-duty software and systems. I can now manage my own website quickly and easily on HTML5. He has interpreted my wishes - and brand values - to a T. I love my new website and brand.
Had a website made from scratch was done within 4 days and turn around was great.
Great service overall. It's been a real pleasure working with Dave and his team. They've helped strengthen our business presence and brand identity through our website and are always on hand to offer support and go the extra mile. We're looking forward to continuing to work with Dave and the Northern Digital team on future projects as our business grows.
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